A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, June 05, 2006


After several years off the list, AWARD has been re-admitted to the annual Campaign Brief Asia Creative Rankings. Over the last two years AWARD's commitment to Asia has been outstanding, in the form of Asian creatives being invited to judge the annual awards over the last few years, and, even more important to Asia's creative future, the foundation of AWARD Schools in Singapore, Kuala Lumpur and Bangkok, which are emulating the highly successful model of AWARD School in Australia - whose graduates include David Droga, Siimon Reynolds and Craig Davis.
AWARD, the only non profit awards body in the region, accepts work from the entire Asia Pacific region (including China, India and Japan) and high calibre juries of the best creatives are chosen from the best agencies in Asia, Australia and New Zealand (a third of the judging panel now comes from Asia, a third from Australia and a third from New Zealand), ensuring its reputation as being the fairest of all the regional award shows. Winning an AWARD Pencil, be it Bronze, Silver or, heaven forbid, Gold, carries a lot of weight in our region. Now winning at AWARD will add to the Creative Rankings points of Asian agencies and individual creatives. The points allocated for all shows will be announced soon.

Says AWARD chairman, Paul Prince (pictured): "AWARD has always had a great commitment to the region and in recent years AWARD committees have been increasing these commitments, from expanding judging invitations to highly esteemed regional creatives, in 2005 opening the first AWARD School in Singapore and in 2006, opening AWARD schools in Thailand, under the guidance of Jureeporn Thaidumrong, in Malaysia with Ted Lim and with Singapore and regional responsibilities, Tay Guan Hin. Therefore, the 2006 AWARD committee are very pleased that CB Asia have reflected this in their decision to include AWARD in their Creative Rankings."
Adds AWARD Committee member, Phil Putnam: "In a major change to judging criteria work originated and completed in the region can now be entered in open categories, irrespective of where in the world it appeared. And work completed locally, but originated elsewhere is now eligible for craft categories. This is a big step, as in previous years all work entered had to be published locally."
The AWARD Call for Entries will open on Tuesday 13th June, 2006.
For more details, go to: www.awardonline.com


Anonymous Singapore Lads said...

Well done Princey. We owe you a few Ice Cold Beers next time you're in Singapore!

10:34 PM NZST


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