A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Saturday, June 10, 2006

CHANGE OF CULTURE ON THE CARDS AS NO MORE ADWORKS, IT'S OGILVY


The newly merged MTC and Adworks Ogilvy will simply be known as Ogilvy.
"Roy (Meares) and I will be ECDs with Jamie (Hitchcock) and Josh (Lancaster) CDs on brand," says partner Jeremy Taine (left).
"Roy will also join Greg Partington and Russell Tate on the board. We'hope to instill a creative culture into a company not renowned for its chops in this market. We're not going to make any sudden moves coz we haven't even met everyone here yet, but the potential here is huge and they've got some fabulous toys."

5 Comments:

Anonymous Anonymous said...

Just saw the new sign being put up outside the agency. It's really nice.

Sincerely hope you guys make it work. Ogilvy's a great brand in many markets. Would be good to see it take off here.

Hiring yet?

6:10 PM NZST

 
Anonymous Anonymous said...

Why would it be good to see it take off here?

3:03 PM NZST

 
Anonymous Anonymous said...

Word 3.03 (and when was the last time you heard anyone say 'word'? Just an aside)

The Ogilvy brand has grand associations worldwide, and a legacy of fantastic work. Salman Rushdie and Fay Weldon were both copywriters before embarking upon successful literary careers, and while Saatchis may be the first name that springs to the minds of the public on the topic of advertising, Ogilvy on Advertising is the first book. Which, unfortunately, doesn't stop their Australasian operations over the last ten years from being a load of unmitigated arse.
This is perhaps the last chance the Ogilvy name has to redeem itself in the eyes of the New Zealand advertising industry, and largely depends on Josh and Jamie gutting the beast of its under-performing creative entrails. You know, just to do the lovely new sign justice and all.

Any questions?

7:57 PM NZST

 
Anonymous Anonymous said...

'cause nice people work there. would be better than it not working wouldn't it? Unless of course you think it's great for other people to fail.

8:38 PM NZST

 
Anonymous Anonymous said...

A major overhaul of that department(and lord knows it needs it) may not be enough. Their clients are used to dictating and the suits rule the place - badly.Some potentially great brands there but the clients are so used to crap work they won't know good stuff when they see it. Hope it works but give it 50/50 chance.

4:05 PM NZST

 

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