A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, June 22, 2006


Aah Cannes 2006, perfect one day, full of Gold, Silver and Bronze (and a Grand Prix) for Aussies and Kiwis the next.
Today saw the announcement of the Cyber and Press Lions with the highlight of Cyber seeing David Droga, who happens to be Cannes Jury Presient, scooping up the Cyber LIons Grand Prixfor Droga5’s ‘Still Free’ viral spot.
‘Still Free’ created a whirlwind of media coverage in the USA, including making it onto CNN and forcing the Pentagon to release an official denial that security had been breached.
The spot, officially entered from the USA but clearly an Australian entry, shows grainy, hand held images of graffiti artists apparently breaching security and spraying Air Force One with Still Free for client Mark Ecko Enterprises.
Leo Burnett Sydney picked up a Silver in the Cyber Lions for its World Wildlife Fund ‘Wallaby’ work.
A Bronze Lion went to Tequila Sydney for its ‘Trailer Crashers’ campaign for Newline Cinema.
The Press Lions proved a bonanza with New Zealand landing every colour of Lion and Australian agencies scoring one Silver and three Bronze.
Gold went to Publicis Mojo Auckland for its Ketchup Sachet for Campaign Against Landmines.
Saatchi & Saatchi in both Australia and NZ put in a sterling performance, literally, scoring two Silver Lions, as well as a Bronze.
The Auckland agency won for its World Wildlife Fund campaign and Bronze for Bose, while Saatchi & Saatchi Sydney agency scored Silver for its Olay campaign.
Bronze also went to Clemenger BBDO for its Legends Condoms campaign and to Publicis Mojo Sydney for its Toyota ‘Flip’ ad.
To top off the Antipodean celebrations, Leo Premutico, now based in New York picked up his third Gold this week for his 42Below work for Saatchi & Saatchi.


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