A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, June 21, 2006

OUTDOOR: ADIDAS SCORES GOLD AGAIN, WHILE LYNX JET WINS MEDIA GRAND PRIX



Australia and New Zealand have once again put in a remarkable performance with last night’s media and outdoor awards delivering an impressive Grand Prix, four Gold, five Silver and four Bronze.
The ever-popular Lynx jet campaign was again a stand out, scoring the Media Grand Prix and a gold Media Lion for Universal McCann and Lowe Hunt, Sydney.
Another sexy babe, Miss Green M&M, won a Silver Media Lion for Starcom Melbourne.
And in a déjà vu moment, Whybin/TBWA Auckland’s high-profile ‘Be the Ball’ for adidas came tantalisingly close to winning the Outdoor Grand Prix as it did in the Direct category.
It was one of two left standing for the major gong, which went to Fallon London’s Tate Gallery campaign.
Instead, ‘Be the Ball’ was awarded a Gold Lion, as was George Patterson/Y&R for its Chupa Chups outdoor campaign and Saatchi & Saatchi Sydney for their Tooheys Old campaign.
Saatchi & Saatchi Sydney also won two Silver Lions for Toyota and Lion Nathan and Bronze for Proctor & Gamble's Olay.
Both Y&R New Zealand and Publicis Mojo Auckland won Silver Lions for Nokia (controversially one would think!) and Hells Pizza respectively.
The four Bronzes went to: M&C Saatchi for its San Diego Zoo poster, Publicis Mojo Sydney for its Creative Brands campaign, Lowe Hunt Sydney for its Unilever campaign and Colenso BBDO, Auckland for Monaco work.
Aussie Leo Premutico, now at Saatchi & Saatchi New York, picked up two Gold Lions for his 42 Below and Allume Systems campaigns.
The only disappointment for today was a lack of Lions in the radio category. Mike Edmonds, from Perth agency, Meerkats and a radio jury member, said that Australia ‘s number of entries was “incredibly low”. (see separate story)

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