GREEN PARTY GETS SPECIAL

Auckland creative start-up Special have picked up the Green Party account after a four way pitch in Wellington. Special’s initial brief is to create a new campaign that will launch this year's election campaign.
Says Gary Reese, Green Party Campaign Manager: “What Special offers us is unique. They’re strategically sharp and creatively innovative. We’re very excited about things to come.”
The Kingsland based creative start-up will start work on the Green Party’s account with immediate effect. Says Special co-founder Heath Lowe: “Never before have green issues been so close to the mainstream. There has been a shift in attitudes towards the Greens in recent years. They’re gaining momentum. We will help them capitalise on this.”
Special were formed in October last year by leading advertising creatives Rob Jack, Tony Bradbourne and designer Heath Lowe (pictured).
Says Bradbourne: “After winning Volvo at the end of last year, this is a perfect way to start 2008. It’s a huge opportunity. We describe ourselves as a results driven creative agency. A general election is a pretty good test of effectiveness.”