A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, September 15, 2005

Devaluing Ideas

There is actually something good in Ad Media today. Article by "George" on
the perils of favours and freebies and devaluing your thinking. Clients are
laughing all the way to the bank. Used to be done every now and then to get
a pearler through but seems to be the rule rather than the exception - how
many ads have you seen lately which star creatives or other agency staff
roped in because there's no money? And there's no money because they did the
last one for fuck all as well and set a precedent.


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