A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, September 13, 2005

Irrelevant and old

You must be getting pretty long in the tooth to remember those ads old
timer, maybe it's time to swap the trainers for comfy slippers and start
looking round for a green acres franchise.
The point is, big ad works because it parodies something 15 years old, but
every punter immediately knows what it's referencing. Don't think the same
applies to Brucie or pasta whatever.


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