A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, September 13, 2005

Original and clever

To paraphrase an old Parker pen ad, which paraphrased a quote by some poncy twat.

Big Ad is both original and clever. However the part that is original is not clever and the part that is clever is not original.

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