A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, September 30, 2005

Someone reads the papers so you don't have to

In today's NBR a lot of creative directors talk about how they are judged on
ad effectiveness not originality or execution. Toby says NZ creatives have
been too conservative for the past 5 years and we underestimate Australians.
Plimmer is feeling encroached by international blandness. Maddocks
believes nothing is impossible. Duster says too much work given awards is
aimed at the judge not the public. And Jeneal says NZ art direction isn't up
to scratch.

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