A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, October 28, 2005

Even bigger and redder!


Congratulations to Colenso.99 for their Effies Best of Show winning
campaign, The Famers Even Bigger Red Dot Sale, the most effective advertising
campaign of 2004.

Faced with ever-increasing competition and clutter in the retail environment, and the temptation to go with orange or yellow, Farmers stuck to their guns and made those dots bigger and redder. Proof to the naysayers that nothing beats red, and there's still plenty of mileage in dots. Look
out for a rash of copyists.

8 Comments:

Anonymous Anonymous said...

OK, I'll be the first to say it.

The Effies were a freaking joke. A bloody Red Dot Special?

If a University student came up with that as part of a marketing paper they would get laughed out of the building.

And, I'm sorry, but the Telecom TG3 stuff with the kids didn't deserve to get up there either. You could smell the strategy and the creative work was mannered at best.

The Effies are meant to reward results - that's a given - but shouldn't they reward original thinking and lateral strategic insights?

Did my agency win anything? Yip.

The Effies have just sunk to the depths of an Axis award.

Should better stuff had won? Absolutely.

But on a funny note, wasn't it funny seeing Rich Maddox looking really happy about the Red Dot Special? A career highlight.

10:21 AM NZDT

 
Anonymous hamfister said...

Apparently Connan's arse is now a Red Dot too.

A coincidence?

I think not.

10:39 AM NZDT

 
Anonymous Anonymous said...

I heard it was a scam that they got away for awards

10:44 AM NZDT

 
Anonymous A Ward said...

See 1997 D&AD Annual for the gold winning campaign out of the UK entitled 'Big Maroon Dot Sale'... coincidence?

1:00 PM NZDT

 
Anonymous Anonymous said...

can anyone hook me up with a red dot?

1:38 PM NZDT

 
Anonymous Anonymous said...

Yeah Sunil at my local dairy is selling his wifes red dot if you're interested

2:19 PM NZDT

 
Anonymous Santa said...

No doubt about it.

The most effective campaign involving round red things.

Far better than that Warehouse shit from DDB.

4:02 PM NZDT

 
Anonymous Anonymous said...

Yeah i'll say because the big red dot shit is easier to get just think a baboons arse

9:42 AM NZDT

 

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