A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, October 21, 2005

Fuck Focus groups - get ready for Neuroimaging

Apparently the next big thing in research is scanning to see how the brain
lights up when exposed to a certain idea or brand or person or whatever.
This was tested during the last US Presidential election when Bush and Kerry
supporters were scanned to see how their brains reacted to ads. There should
be a joke at this point, but unfortunately it's true.


Anonymous Anonymous said...

I'm going for lunch today at Cibo.

I'll be in the corner with the bottle of Isabel Pinot waiting for my really expensive fish'n'chips.

Then we'll talk about Neuroimaging.

Hopefully a research company representative will turn up and tell us about the latest brand insight he's gained from last nights focus group.

Oh, can you also please bring a suit who'll shut the fuck up and just pick up the bill.

11:39 AM NZDT

Blogger nzcreativecircle said...

Suits are welcome to contribute to the creativecircle blog - all we ask is shut the fuck up and just pick up the bill.

4:51 PM NZDT


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