A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, October 14, 2005


Everyone is loving the Consortium Godmarks campaign at the
moment. I did too until I saw this campaign that won
multiple Gold lions in 2001.

Um, go to this site and scroll down. It's identical in
humour, tone, art direction, everything.



Anonymous Anonymous said...

fraid the man has a point. I've also seen a stcker on an apple which says 'I made this for you' -god. but that may have been the same campaign. bloody hard to do something new these days.

1:48 PM NZDT

Anonymous Anonymous said...

I think the Singaporean ads were better art directed. And they didn't use speech marks.

Hmm, perhaps that guy from MTC was right (is it the fat or the thin one who is the art director?), we need to spend more time crafting our ads to gt them to international status.

2:05 PM NZDT

Anonymous God said...

I hate being quoted

3:30 PM NZDT

Blogger lynchy said...

In the beginning, before Consortium Auckland, before O&M Singapore, there was the original multi-awarded God campaign in the USA, which was featured on the CB netsite during Cannes 2001 just as O&M were collecting their two Gold Lions, and in CB Asia just after Cannes. (Which caused all sorts of squirming denials by the O&M creatives involved, including Andy Greenaway, Neil French, Eugene Cheong and Ng Pei Pei). Meanwhile, here is a recent PR blurb from the OAAA....

'God Speaks' Again

The Outdoor Advertising Association of America announces the release of nine new “messages from God,” the first communication in five years from the famous, and mysterious, ‘God Speaks’ Campaign.

Beginning in 1999, the American public encountered one of the most attention-grabbing ad campaigns ever presented. Starting as a handful of billboards donated by an anonymous individual, the non-denominational campaign promoting God quickly mushroomed to more than 10,000 displays around the country with the help of the outdoor ad industry donating space and production valued at close to $15 million.

The campaign featured 18 separate messages, quirky one-liners, creatively based on Bible scripture, and signed by God. The resulting publicity on television (ABC’s World News Tonight, CNN, Politically Incorrect), radio and in print (from The Economist and The Christian Science Monitor to Rolling Stone) created world-wide attention.

“The campaign has been truly ‘evergreen’,” said OAAA President and CEO Nancy Fletcher. “For the past five years, it has continued to get people talking, thinking and laughing, and members of the Outdoor Advertising Association of America continued to post it whenever and wherever they had the space available.”

Now, the anonymous sponsor of the campaign has commissioned The DeMoss Group out of Atlanta, Georgia, a public relations firm, to develop nine new messages. The firm’s creative team emphasizes the effect the messages have on the people who read them is the important aspect of the campaign, not the identity of the sponsor, who will remain unidentified.

The OAAA believes the new thought-provoking one-liners, including “As my apprentice, you're never fired,” “The real Supreme Court meets up here,” and, “It's a small world. I know...I made it,” promise to create as great a sensation as their predecessors.

To see all the new messages, visit the public service section of the OAAA website at www.oaaa.org/public/.

5:36 PM NZDT

Anonymous Anonymous said...

Same client, what's the problem?

12:33 PM NZDT

Anonymous Anonymous said...

No different to any multi-national client you care to pname... God wants consistent campaign globally with local variations

1:19 PM NZDT

Blogger darryl parsons said...

You guys are all absolutely right, the campaign we did is exactly the same as the one from the states just with some different lines. I like the "I made this" apple idea too. Other people are more clever than me.


3:39 PM NZDT


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