A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, October 14, 2005

In the beginning...

In the beginning, before Consortium Auckland, before O&M Singapore, there was the original multi-awarded God campaign in the USA, which was featured on the CB netsite during Cannes 2001 just as O&M were collecting their two Gold Lions, and in CB Asia just after Cannes. (Which caused all sorts of squirming denials by the O&M creatives involved, including Andy Greenaway, Neil French, Eugene Cheong and Ng Pei Pei).



Anonymous Anonymous said...

'God Speaks' Again

The Outdoor Advertising Association of America announces the release of nine new “messages from God,” the first communication in five years from the famous, and mysterious, ‘God Speaks’ Campaign.

Beginning in 1999, the American public encountered one of the most attention-grabbing ad campaigns ever presented. Starting as a handful of billboards donated by an anonymous individual, the non-denominational campaign promoting God quickly mushroomed to more than 10,000 displays around the country with the help of the outdoor ad industry donating space and production valued at close to $15 million.

The campaign featured 18 separate messages, quirky one-liners, creatively based on Bible scripture, and signed by God. The resulting publicity on television (ABC’s World News Tonight, CNN, Politically Incorrect), radio and in print (from The Economist and The Christian Science Monitor to Rolling Stone) created world-wide attention.

“The campaign has been truly ‘evergreen’,” said OAAA President and CEO Nancy Fletcher. “For the past five years, it has continued to get people talking, thinking and laughing, and members of the Outdoor Advertising Association of America continued to post it whenever and wherever they had the space available.”

Now, the anonymous sponsor of the campaign has commissioned The DeMoss Group out of Atlanta, Georgia, a public relations firm, to develop nine new messages. The firm’s creative team emphasizes the effect the messages have on the people who read them is the important aspect of the campaign, not the identity of the sponsor, who will remain unidentified.

The OAAA believes the new thought-provoking one-liners, including “As my apprentice, you're never fired,” “The real Supreme Court meets up here,” and, “It's a small world. I know...I made it,” promise to create as great a sensation as their predecessors.

To see all the new messages, visit the public service section of the OAAA website at www.oaaa.org/public/.

11:49 PM NZDT

Blogger lynchy said...

The original "God" campaign was done by (since defunct) The Smith Agency in Florida in 1999.

5:14 PM NZDT


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