A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, October 21, 2005

Maisey and Bayliss leave FCB for M&C ?

This was the press release, in part, from FCB:

"FCB New Zealand today announced that CEO Nick Baylis has resigned. According to Brian van den Hurk, General Manager of FCB New Zealand, ┬│Nick feels that he has accomplished what he set out to do and he is ready to move on. We have already commenced a search for a replacement...

Other changes at FCB include the departure of Creative Director Oliver
Maisey, though the strong creative capability at the agency remains
unchanged as FCB boasts eight creative teams which include three of New
Zealand┬╣s more experienced creatives, James Mok, Murray Watt and Matt

Fastline's Ed says they've gone to M&C Saatchi.


Anonymous Headhunter said...

There'll be a few recently hired creatives scratching their heads at FCB won't there?

4:55 PM NZDT

Anonymous Anonymous said...

So who's still in it for the love?

5:11 PM NZDT

Anonymous Anonymous said...

I certainly am. Where I work depends how much love someone else offers me

9:27 AM NZDT

Anonymous Anonymous said...

Oh so you're a hoe

12:11 PM NZDT

Anonymous Copyriter said...


James Mok Appointed Creative Director FCBNZ

'World famous in New Zealand' author takes charge of high level
creative team

AUCKLAND, 26 October 2005 - FCB New Zealand today announced the
appointment of one of New Zealand's leading advertising innovators,
James Mok, to the position of Creative Director.

The architect of a number of iconic campaigns for well known brands in
New Zealand, James Mok was a key creative influence behind L&P's 'World
famous in New Zealand' initiative. In addition James Mok and Matt
Simpkins, who is also now at FCB, were the creatives behind DB Draught's
highly successful 'Patron Saints/Beer Heaven' campaign, for which they
composed the famous slogan 'that man deserves a DB.' The campaign was
widely credited with turning around long-term volume decline for the DB
Draught brand. James Mok has also carried out campaigns for other
leading brands such as Sony, BMW, Primo, Lion Red and Pump.

According to Brian van den Hurk, General Manager of FCB New Zealand,
'Outstanding creative work starts with a solid strategic overview, and
James Mok is one of the strongest creative strategists in the country.
He leads an exceptional team of talented creatives which also includes
industry veterans such as Matt Simpkins and Murray Watt.'

James Mok said 'FCB brings to market one of the most dynamic and well
resourced creative departments in New Zealand. As the Creative Director
I will be leading eight different teams boasting a breadth of senior
talent with both international and local agency experience.'

James Mok joined FCB earlier this year following a long period at
Generator Bates where he was Creative Director and subsequently
Strategic Director. A co-founder of Generator in 1995, James Mok also
held senior creative positions at Saatchi & Saatchi.


1:46 PM NZDT

Anonymous Anonymous said...

Got to stop these PR people running aMok.

10:45 PM NZDT


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