A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, October 10, 2005

Someone counts AWARD finalists so you don't have to.

It's a bit of a mind-fuck trying to add this up correctly but, here appears
to be a scorecard :

Clemenger BBDO      6
Colenso BBDO        17
DDB New Zealand     9
MTC                 10
Publicis Mojo       11
Saatchi & Saatchi   15
WRC                 1

Note:   We have not included any external craft categories like photography,
illustration or original music entered by the agency.

Please feel free to count 'em yourself and post corrections.


------ End of Forwarded Message


Anonymous Anonymous said...

I see Big Ad managed to sneak through for Australia.

6:05 AM NZDT

Anonymous Anonymous said...

Great work Karl...

8:53 AM NZDT

Anonymous Anonymous said...

And if you don't take out the craft categories just to suit you, the list reads...

MTC 17

9:00 AM NZDT

Anonymous Anonymous said...

Good work Josh.

9:43 AM NZDT

Anonymous josh said...


10:16 AM NZDT

Anonymous nzcreativecircle racing rules committee said...

In the original post we counted Art Direction and Copywriting craft nominations but omitted craft categories which are usually entered by those actually reponsible for the work, like film companies and composers and photographers. If anyone from the listed agencies did actually score music themselves, or light and expose the film, we apologise.

10:36 AM NZDT

Anonymous Anonymous said...

I think what "Josh" was trying to say was that the MTC lads must have directed, edited and did the cinematography for L&P, therefore those finalists should be inlcuded in their swag.

2:17 PM NZDT

Anonymous Anonymous said...

Think they may have done the idea too. Not sure though, might have been a freelancer.

3:13 PM NZDT

Anonymous josh said...

of course we didn't direct, edit, score the music, cinematographise the ads...

The fact remains we are super stoked with our lot.
And Adams.
And Silverscreens.
And Liquids.
And as far as Im concerned they are all finalists for our client.

And that makes me feel pretty proud.

A great idea is not an ad. Its just the start of one.

And if we all gave more of a shit about the crafting of our ads - NZ ads (and possibly even yours) might be doing a little better than they are.


3:29 PM NZDT

Anonymous Peer said...

Oh yeah? Then what went wrong with Lion Red, Steinlager and Holden. Don't be such a cock. Ever heard of humility?

3:48 PM NZDT

Anonymous Anonymous said...


4:37 PM NZDT

Anonymous Anonymous said...

Sounds like our mate JL could be another contender for the exclusive Karl club.

4:46 PM NZDT

Anonymous Anonymous said...

Karl said...


4:56 PM NZDT

Anonymous Anonymous said...

I reckon 'Club Karl' has a better ring to it

5:06 PM NZDT

Anonymous Anonymous said...

Did Karl teach you craft skills?

5:16 PM NZDT

Anonymous Anonymous said...

Stop being such nasty cunts. MTC deserved every nomination in AWARD, and it's cool to see Josh and Jamie milking it.

5:50 PM NZDT

Anonymous Anonymous said...

bout time Meares Taine won an award, and mobius don't count.

8:05 PM NZDT

Anonymous Anonymous said...

Cheers Lion Red.

2:14 PM NZDT

Anonymous hamfister said...

I just wish they wouldn't milk themselves so publically. Can't they find a bathroom?

2:59 PM NZDT

Anonymous Anonymous said...

Tough crowd in Auckland, isn't it.

4:02 PM NZDT


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