A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, November 23, 2005

Award shows

Please rate in order of prestige.

31 Comments:

Anonymous Anonymous said...

Degree of difficulty = prestige?

D&AD
One Show
Cannes

Then a bit of a gap to

Clio
Award

Then a really big gap to

AXIS

And last and certainly least

Mobius
Ellerslie Flower Show

Subject closed?

4:12 PM NZDT

 
Anonymous Anonymous said...

what about young guns?

4:14 PM NZDT

 
Anonymous Anonymous said...

I'd put Ellerslie above Axis. They're tougher on scams.

4:20 PM NZDT

 
Anonymous Anonymous said...

I think Young Guns is about equal with the Ellerslie Flower Show.

4:21 PM NZDT

 
Anonymous Anonymous said...

What about the NINFA Awards?

4:21 PM NZDT

 
Anonymous Anonymous said...

Don't forget the South Island ad awards.

4:26 PM NZDT

 
Anonymous Anonymous said...

AdFest is on my radar now.

You get to go to Asia and beat up Gary Glitter.

Axis...snigger. Can someone please pass me the spray glue and the A3 printout, I need to enter a few categories.

4:34 PM NZDT

 
Anonymous Anonymous said...

If you're under 30 (which I'm not) Young guns would obviously slot in between Clio and Award, maybe even equal with Clio. It's entrants are global so there's far more competition. It doesn't count in CB rankings but I don't think that means it's not a great show.

4:58 PM NZDT

 
Anonymous Anonymous said...

D&AD is easily the best show in the world. The work that gets in every year is always fresh. One Show not so much IMO.

5:24 PM NZDT

 
Anonymous Anonymous said...

Young Guns is prestigious if you're under 30. If the work's good, it will end up in one of the majors.

5:40 PM NZDT

 
Anonymous Anonymous said...

The 'Fair Go best and worst' tops my Auntie Ivy's list.

6:01 PM NZDT

 
Anonymous Anonymous said...

As Catmur once said - Young Guns is a handicap for those not good enough to play with the big boys.

7:11 PM NZDT

 
Anonymous Anonymous said...

bollocks, D&AD is an overrated lottery judged by biased poms. Merry down?? what the fuck is that about?

8:05 PM NZDT

 
Anonymous Anonymous said...

I agree with the above comment about D&AD being biased - but disagree with the Merry down comment. It was in the design/illustration section if I remember correctly and was pretty damn fresh.

8:14 PM NZDT

 
Anonymous Anonymous said...

D&AD is fresh out of ideas

but they look pretty

10:15 PM NZDT

 
Anonymous Anonymous said...

Catmur's a one trick pony, what would he know.

11:13 PM NZDT

 
Anonymous Anonymous said...

What would you know, dickhead?

9:34 AM NZDT

 
Anonymous Anonymous said...

if catmur doesn't rate young guns why did they enter superman in it last year after it had already won a D&AD pencil?

11:46 AM NZDT

 
Anonymous Anonymous said...

The more places it's seen, the more people think it's a real ad.

11:59 AM NZDT

 
Anonymous Anonymous said...

Sure, certain awards hold more prestige than others and everyone in the industry knows the relative pecking order.

But I for one can never remember who won what with what.

Great ads are great ads and the same goes for creatives.

12:00 PM NZDT

 
Anonymous Anonymous said...

Have to say I agree with the one trick pony comment. DDB's reel is virtually just the same ad over and over.

2:37 PM NZDT

 
Anonymous Anonymous said...

In what way? If it is the same it should be no trouble for you to point it out.

2:47 PM NZDT

 
Anonymous Anonymous said...

I thought it was evident.

3:37 PM NZDT

 
Anonymous Anonymous said...

I agree, that Superman is exactly the same as the one they did with the lion coming home from a rooting in africa. Shame on you Hywill.

3:37 PM NZDT

 
Anonymous Anonymous said...

What DDB do they do well, but there is a familiar, postmodern Python, quirkyness to a lot of the output.

4:17 PM NZDT

 
Anonymous Anonymous said...

Can someone please explain to me why every time awards are discussed, there's always a couple of cocks who bitch about AXIS.

Seems to me that as New Zealand's premiere creative award it should get a little more local respect.

If they have such little regard for it, I'd like to see them boycott the show... oh, that's right, non-finalists usually do anyway.

9:22 AM NZDT

 
Anonymous Anonymous said...

Like it or not, your career relies on Axis. Even our most talented creatives struggle to win on an international basis every year. How many local TVCs have made it to the international awards level in the last ten years? Not many. So without those Highly Commended and Bronze certificates from Axis most of you wouldn't have an awards section in those CVs.

10:15 AM NZDT

 
Anonymous Anonymous said...

looks like catmur's opinion of young guns won't have gone up this year.

11:54 AM NZDT

 
Anonymous Anonymous said...

Does anyone rate bronze or HC?

12:09 PM NZDT

 
Anonymous Anonymous said...

A gong's a gong. Take it and say thank you.

12:26 PM NZDT

 
Anonymous Anonymous said...

HC and bronze can't really be snivelled as if you look at Award just gone Saatchi came second and that's all they got!

12:08 AM NZDT

 

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