A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, November 30, 2005

hi guys. im looking at doing a advertising corse. I live in Dunedin and we have nothing down here to train me. Ive seen a thing i can do as a correspondence @ http://www.stotts.co.nz/ doing

227 Stott Diploma of Advertising & 228 Copywriting & Advert. Design

how many of you have done this and will these be enough to get me into being creative or will i need more. have you been hireing people with this I'm only 18 and can't come to Auckland to go to AUT

thanks heeps - Mikey


Anonymous Anonymous said...

You'll need to move to Auckland. Be aware that advertising is for complete sadists though, you sure you want it?

4:54 PM NZDT

Anonymous Anonymous said...

Brave man.

I suggest you get a job up here, work on your book, then apply for adschool - there are many to choose from.

The schools are expensive.

You will need money, a basic rent is $150 p/w.

Otherwise, get in at a really low level. Like plankton.

Also, bury your pride and be prepared to beg.

And, since you're from the deep south, don't come dressed in bright yellow trousers and David Bain style jerseys, they offend.

If you're driving up, can you bring up a couple of pallats of Emerson's for me?

5:45 PM NZDT

Anonymous Anonymous said...

And some Ngaheri... that stuff is gold

5:58 PM NZDT

Anonymous Anonymous said...

You'll make a great copywriter

6:00 PM NZDT

Anonymous Anonymous said...

Ah yes Emersons. Quite possibly the finest amber liquid known to mankind. They've got it at that wine shop on Williamson Ave. Costs a small fortune mind you. I'm surprised anyone in Dunedin can afford it. Luckily I've worked in advertising since the 80's so I have several small fortunes at my disposal, not to mention a 1983 5 series bought new for me by the agency, a raging coke habit and accounts at Antoines and the VBG. Hang on, wrong post.
Must be all the Dom and charlie I had at lunch....

6:04 PM NZDT

Anonymous Anonymous said...

haven't heard of stotts and you're prob better off saving your oney and reading "hey whipple squeeze this' by luke sullivan. then if you're still interested get to auckland somehow, or if your merino doesn't make it that far wellies at a pinch. fraid you'll have to be in the big smoke if you want to get in. On the other hand I heard there's a great little agency in tauranga too.

8:16 PM NZDT

Anonymous Anonymous said...

Speaking of a career in advertising, I just found this on The Herald website.

Personally, other than the quick hand shandy in cubicle two, I'm a pretty uncreative guy, who likes to trace everything and copy headlines from the 1969 New York Art Directors annual.

So, my advice is to do a quick count of how many chicks you've shagged before you make the trip up here. Hand shandies don't count (believe me, during a creative dry period last week I retired to Cubicle Two for a quicky, all I ended up with was a cramp in my small finger and no new ideas).

If you're still a sissy virgin, forget it, get a job in hospitality, then it's easy pickings.

Here's the article.... oh, don't worry about the depression bit, there are drugs for that.


Creativity linked to sexual success

LONDON - Pablo Picasso, Lord Byron and Dylan Thomas had more in common than simple creativity. They also had active sex lives, which researchers said on Wednesday was no coincidence.

Psychologists at the University of Newcastle upon Tyne and the Open University found that professional artists and poets have about twice as many partners as other people.

Their creativity seems to act like a sexual magnet.

But Dr Daniel Nettle, a psychologist at Newcastle University's School of Biology, said it is a double-edge sword.

"Poets and artists have more sexual partners but they also have high rates of depression," he told Reuters.

8:21 AM NZDT

Anonymous Anonymous said...

Do the course, see if you like the nature of the work; if you're studying a combo of writing and design, you'll have to decide which to specialise in - if I were you, I'd favour design, unless you really work at your spelling!

Also, if you want to stand out amidst the endless stream of avid ad-school grads, you'll have to impress the jaded CD's with some spot-on shadow work of existing ads. Or lie in a sleeping back in the atrium, waiting to snag their 'trailing' leg as they stride past.

9:27 AM NZDT

Blogger darryl parsons said...

You're 18 bro, you should have already left home. The Scotts thing is a waste of time and money, and if you really want to get into an agency then you have to do it the hard way like everyone else and come to Auckland. Now is the perfect time because you can get a free student loan you don't even have to pay it off so there are no excuses. There are two schools for advertising in Auckland, 1 at AUT and 1 outside of AUT.

Send me an email if you want any information about them.


ps. The "more creative you are - the more sex you get" thing is totally true. I've almost had two girlfriends.

9:35 AM NZDT

Anonymous Anonymous said...

until you get to auckland you can find out a fair bit about advertising by accessing the world wide web. here a re a couple of sites.

an award show for under-30's.
whether it is any good or not is up for debate but they do put up a brief once a year for students to enter. cheap or free?
maybe good for you to see what sort of work should come out of a brief- they have some examples. and in a few months when the next one is up have a go at it.


go here and click on 'students' - gives an overview of how an agency works etc


the hardest part of trying to get into an agency is putting a book (folio of work) together. getting your hands on a good brief for a product/service is tough. note: ads for 'the world's strongest glue' shouldn't be in your book. so here are some briefs, do heaps of ideas - pen on paper - don't go near a mac- and then show them to someone who has a clue.


these guys have an ok website.


good luck.

11:18 AM NZDT

Anonymous Anonymous said...

There's a design/advertising course due to start in Dunedin next year, part of the tech I think. Ask this guy about it.


He's a German Art Director who has moved to Dunedin and this is his baby.

Otherwise, yeah, you've got to get yourself into Auckland.

11:23 AM NZDT

Anonymous Anonymous said...

Fuck Darryl you're still the funniest guy

Can't say much for the rest of cunts on this blog

except for Steve I think he may have learnt a trick or two off you though

1:05 PM NZDT

Anonymous Anonymous said...


4:20 PM NZDT

Anonymous Anonymous said...

Go to Axis all other courses are shit

1:03 PM NZDT

Anonymous Anonymous said...

You need both of these skills: passion and talent.

One of them alone isn't enough.

1:30 PM NZDT

Anonymous Anonymous said...

That is bullshit.

I have no passion at all and have done really well.

3:42 PM NZDT

Anonymous useless cunt with designer glasses said...

And it is no fun being talentless but rich. Take it from me.

4:35 PM NZDT

Anonymous Anonymous said...

You may have no passion fuckface, but a junior better have it because there's always going to be 500 other little pricks out there who also want that elusive junior job (not placement, job).

If they don't have passion and dedication, someone else who does will get the position.

Once they've got their foot in the door and proven themselves, they then have the luxury of becoming a stale old hack like you.

I'm trying to give this guy some serious real-world advice on how to get a job in the industry.

11:02 AM NZDT

Anonymous serious real-world advice said...

Hear hear.
And of course fucking the Creative Director is also a good move, unless of course you're ugly.
Just ask Catmur.

6:07 PM NZDT

Anonymous Anonymous said...

Serious real-world advice? What a wanker. Got any more sermons?

10:59 AM NZDT

Anonymous Anonymous said...

Hey cock-breath, I'm not lecturing you, I'm trying to let this guy know how hard it is to get a decent job in Advertising before he goes and blows 10k on a creative course.

Are you the same asshole who sits on the blog all day posting negative rubbish?

What's the matter, are you bitter because daddy used to touch your special place?

2:11 PM NZDT

Anonymous Anonymous said...

An important point you missed when you were dishing out free advice to the kids was to take yourself really fucking seriously. Cock.

3:02 PM NZDT

Anonymous Anonymous said...

Nice sign-off, it suits you

3:16 PM NZDT

Anonymous Anonymous said...

No you.

3:39 PM NZDT

Anonymous Anonymous said...

Serious real-world advice?

Advertising is not serious and it definitely is not real.

You need to unclench buddy.

4:43 PM NZDT

Anonymous Anonymous said...

Here's some serious real-world advice: when at least three people tell you you're a pompous arse maybe they've got a point.

5:48 PM NZDT

Anonymous Anonymous said...

I think you should both stop squabbling over a bogus post.

9:46 PM NZDT

Anonymous Anonymous said...


The only reason I keep retorting is because sitting here having mindless squabbles with faceless people about fabricated topics keeps me amused.

Thanks heaps for your aneurysms - Mikey

10:41 AM NZDT


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