A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, November 24, 2005


If you're a copywriter, you should know how to spell it. If you're an Art
Director - well, you should just know when it looks funny. But all creatives
should know what it means.


Anonymous Anonymous said...

You should know that the word is capitalized because of the German grammatical convention of capitalizing all common nouns in addition to proper nouns.

3:42 PM NZDT

Blogger nzcreativecircle said...


11:04 PM NZDT

Anonymous Anonymous said...

It is spelled Shaudenfreude in German I believe.

5:55 PM NZDT

Anonymous Anonymous said...

Nope, Schadenfreude it is.

2:03 PM NZDT

Blogger nzcreativecircle said...

Anon 3, you would be an art director, right?

3:06 PM NZDT


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