A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, November 24, 2005

Schadenfreude


If you're a copywriter, you should know how to spell it. If you're an Art
Director - well, you should just know when it looks funny. But all creatives
should know what it means.

5 Comments:

Anonymous Anonymous said...

You should know that the word is capitalized because of the German grammatical convention of capitalizing all common nouns in addition to proper nouns.

3:42 PM NZDT

 
Blogger nzcreativecircle said...

Word

11:04 PM NZDT

 
Anonymous Anonymous said...

It is spelled Shaudenfreude in German I believe.

5:55 PM NZDT

 
Anonymous Anonymous said...

Nope, Schadenfreude it is.

2:03 PM NZDT

 
Blogger nzcreativecircle said...

Anon 3, you would be an art director, right?

3:06 PM NZDT

 

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