A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, November 22, 2005

Tauranga creative agency outperforms the competition to secure national rebrand

Tauranga agency Braincell Creative is turning a few heads in the competitive creative and design scene. Mixing it nationally with the ‘big boys’ in this notoriously cut-throat industry, they’re proving the old adage - good things come in small parcels.

Braincell’s Tauranga creative team swept aside the competition to secure the plum Post Haste Couriers national rebrand contract. Comprising only five creative staff, the agency won the contract last December and revealed it via a carefully-planned teaser campaign this week.


Anonymous Anonymous said...

Whoop-dee fucking do!

8:25 AM NZDT

Anonymous Jello Biafra said...

Ha ha ha, Tauranga, home of retired people ain't it?

Is this the agency that put the full page ad in the Axis book a couple of years back.

You remember, the guy who ran the agency is a real 'rebel'.

He rides a Harley (how sad and cliched is that?), and his ad slagged off all agency's as being old cunts and dinosaurs (how 2001).

So, being a nosey wanker, I visited his website. It was full of quotes...from his staff...snigger.

The work looked something out of the Listener from March 1981.

Hopefully, he since done some outstanding work for Tokoroa Homes, and Green Farms Nitrogen stabilisers.

Bound to see him at the Effies next year. Hopefully he'll collect his gong on his Harley with the sound of the Doobie Brothers playing from his built in bike stereo.

Finally, that courier company is the biggest ad slut client of them all. They change agency's more often that a brewery or Restaurant Brands.

8:57 AM NZDT

Anonymous J Goebbels said...

A blatant and shameless piece of clumsy propaganda.
I think it is the gay A's that give it away.
This is a blog for professionals.

9:01 AM NZDT

Anonymous Anonymous said...

Briefed last December, five creatives to do one bit of DM, they've just sent out, then a week for the PR release. Let's not be too hasty to slag these guys off. Sounds like a cushy place to work. Maybe they're laughing at us.

5:09 PM NZDT

Anonymous Anonymous said...

Actually, Braincell's run by a woman, so you visited the wrong website...

5:35 PM NZST


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