A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, December 18, 2005

Changes at Clems

Duster slides into the big chair as MD and ECD in March when Peter Biggs moves to Oz to be MD at Clemenger BBDO Melbourne*.

So rumours of Biggsy taking the FCB job were just that, of course - but what is happening at FCB? Will they announce a new boss before Xmas? (One thing we can confirm , it won't be Glenda.)

* full press release from Clemenger in comments.


Anonymous Anonymous said...

Didn't Mike O used to work there? Maybe not, it was some big horrible place like that.

He won't last.

He'll be back.

It will kill him.

Money can only dull the pain of shit ads and shit clients for so long, before you look at yourself and go "This is not my beautiful agency, theis is not my beautiful ads. My God, what have I done?"

He'll come back, work for a dodgy Govt dept, then step into politics.

You read it here first.

10:21 AM NZDT

Blogger nzcreativecircle said...

The full ( very full) press release:


Robert Morgan, Chairman of Australasia’s largest marketing communications Group, Clemenger Communications, announced today that Peter Biggs, Managing Director of Clemenger BBDO/Wellington, has been appointed Managing Director of Clemenger BBDO/Melbourne.

Robert Morgan said today: “Peter is held in very high regard by the Clemenger BBDO Group for the fabulously successful Agency he has built in Wellington since 1998. Clemenger BBDO/Wellington has been New Zealand Agency of the Year in 2002 and 2004. Peter was chosen as Agency Chief Executive of the Year in 2003. We have now asked him to take on a new role in the Group as Managing Director of one of Australasia’s largest and most successful Agencies, Clemenger BBDO in Melbourne. Peter will retain a strong link with Wellington with the role of non-executive Chairman of Clemenger BBDO/Wellington.

“It is high praise for both him and the achievement of Clemenger BBDO/Wellington that he has been chosen to lead the Melbourne Agency.

“Peter has created a great team culture and a wonderful Agency in Wellington. It’s one of the top Agencies in New Zealand – on every measure: creative achievement, a blue-chip client list, new business and financial performance.

“He has also dedicated himself to driving and celebrating creativity as a core competency within the New Zealand culture. This is exemplified in his position as Chair of Creative New Zealand and his membership of the Prime Minister’s Growth and Innovation Advisory Board. He is also an international creative ambassador for New Zealand Trade and Enterprise.

“Of course, he is “Mr Wellington” – he was Wellingtonian of the Year in 2003 and is a member of the Westpac Stadium Trust. And he is deeply involved in the creative sector within Wellington – and across the country.”

Robert Morgan said that the culture that Peter Biggs has built with Clemenger BBDO/Wellington means that succession will happen comfortably and seamlessly from within the Wellington Agency.

“We are delighted to announce the appointment of Philip Andrew (Duster) as CEO and Executive Creative Director of Clemenger BBDO/Wellington,“ he said.

Duster has been with Clemenger BBDO/Wellington since 1998 and was appointed Deputy Managing Director at the time of the merger between HKM and Colenso, which led to the formation of Clemenger BBDO/Wellington. Under Duster’s creative leadership, the Agency has established a worldwide reputation for creativity. It has been awarded at Cannes; One Show; D & AD; Clio, AWARD and AXIS. In 2004 Campaign Brief ranked Duster as the fourth most awarded Creative Director in Australasia and Clemenger BBDO/Wellington was chosen as Campaign Brief’s Asia-Pacific Creative Agency of the Year.

“I can’t think of anyone better to succeed me as leader of the Agency in Wellington,” Peter Biggs said.

“Duster has been a wonderful friend and business partner over the last seven years and has played a huge role in making Clemenger BBDO/Wellington the success it is. I think it’s fantastic to have a creative person as Chief Executive, given that the Agency’s new vision is to focus on developing breakthrough creative business solutions for clients. This sends a clear message to everyone that we are very serious about this.

“Duster also has been pivotal in building Clemenger BBDO/Wellington’s unique culture – which is founded on generosity and humanity. I have no doubt that this will continue.”

Peter Biggs said that the decision to take up the Managing Director role at Clemenger BBDO/Melbourne has been “difficult and easy – at the same time.

“Easy – because Clemenger BBDO/Melbourne is a terrific Agency in a wonderful city. Difficult – because it will be a personal wrench to leave Wellington, a city I love and which has been very generous to me. However, being Chairman of Clemenger BBDO/Wellington will ensure that I continue to have a strong link to this special city.”

Mike Higgins continues as Finance Director for Clemenger BBDO/Wellington. He learnt his trade as a Chartered Accountant in Christchurch at Goldsmith Fox PKF and then at the Canterbury District Health Board. He joined Clemenger in 2000. In 2004 he was named New Zealand Advertising Young Executive of the Year.

Robert Morgan said: “These leadership appointments signal an exciting future for our Agencies in Melbourne and Wellington. For our clients it will be very much business as usual and we look forward to a very happy and prosperous New Year.”

10:30 AM NZDT


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