Moving forward
As 2005 ends there are words we should leave there.
From midnight, December 31 the following words/ phrases are
officially obsolete:
Moving forward, over-arching, intellectual rigor, core competency,
contemporaneity, cognisant, triple bottom line reporting,
experiential marketing, centres of excellence, i-anything, brand
trajectory, counter-intuitive, zeitgeist, consumer-centric, brand
elevator, focussed investment, vertical integration, joined-up
thinking, solution neutral.
6 Comments:
Quotes: "If you can't crack it, we'll give the brief to a design agency."
They then do the proposition with some really nice type from an obscure font house in Illinois.
9:09 am NZDT
Aardvark - definitely should be banned / deleted.
i'm sick to death of being told that "Aardvark never killed anybody".
I mean, I've heard that in their country of origin, Aardvarks have a fiercesome reputation.
Plus there's many a time that I've heard people on the radio talking about how "Aardvark and stress killed him........"
I think I'll go and have a lay down, and dream of Christmas.......
10:54 am NZDT
I did think Roger Aaardvark-Tompkins was clever using the beasty to get his name first up in CB's Director's issue.
11:13 am NZDT
Please ban the word: Crazy Frog
Crazy.
8:35 pm NZDT
New News.
3:41 pm NZDT
'there's a real disconnect...'
'they really liked it but...'
'disruption' (an oldie but a goodie)
'Jason Ross'
10:29 am NZDT
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