A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, December 19, 2005

Moving forward

As 2005 ends there are words we should leave there.
From midnight, December 31 the following words/ phrases are
officially obsolete:
Moving forward, over-arching, intellectual rigor, core competency,
contemporaneity, cognisant, triple bottom line reporting,
experiential marketing, centres of excellence, i-anything, brand
trajectory, counter-intuitive, zeitgeist, consumer-centric, brand
elevator, focussed investment, vertical integration, joined-up
thinking, solution neutral.

6 Comments:

Anonymous Anonymous said...

Quotes: "If you can't crack it, we'll give the brief to a design agency."

They then do the proposition with some really nice type from an obscure font house in Illinois.

9:09 AM NZDT

 
Anonymous Anonymous said...

Aardvark - definitely should be banned / deleted.
i'm sick to death of being told that "Aardvark never killed anybody".
I mean, I've heard that in their country of origin, Aardvarks have a fiercesome reputation.
Plus there's many a time that I've heard people on the radio talking about how "Aardvark and stress killed him........"

I think I'll go and have a lay down, and dream of Christmas.......

10:54 AM NZDT

 
Anonymous Anonymous said...

I did think Roger Aaardvark-Tompkins was clever using the beasty to get his name first up in CB's Director's issue.

11:13 AM NZDT

 
Anonymous Anonymous said...

Please ban the word: Crazy Frog

Crazy.

8:35 PM NZDT

 
Anonymous Anonymous said...

New News.

3:41 PM NZDT

 
Anonymous Anonymous said...

'there's a real disconnect...'
'they really liked it but...'
'disruption' (an oldie but a goodie)
'Jason Ross'

10:29 AM NZDT

 

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