A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, December 05, 2005

Scam of the Year

What was it? Who did it?

10 Comments:

Anonymous Anonymous said...

That would have to be the Ants scambient by Mike O' which got a gong at AWARD.

1:40 PM NZDT

 
Anonymous Anonymous said...

What about that one with 'everything in one place' where there was a guy on a date who was getting a circumcision at the same time, and a root canal.

Clarification: are we looking for the scam with the best idea, or the scammiest scam?

1:47 PM NZDT

 
Anonymous Anonymous said...

I concur. The Ants scambient was pretty scammy. It's up there with that potplant in a rubbish-bin from Colenso a few years ago.

1:57 PM NZDT

 
Anonymous Anonymous said...

I think the scammiest scam.

2:07 PM NZDT

 
Anonymous Anonymous said...

Perhaps Todd McCracken will scam one of his previous scams (which was probably scammed off another scam).

6:28 PM NZDT

 
Anonymous Anonymous said...

The scammiest scam has to be the 3rd 'execution' of mini burger rings TV: Out-takes from the first execution thinly disguised as a third execution. It doesn't make for a campaign sorry fellas - please welcome MOJO on stage to collect the 2006 Grande Scam...

9:53 AM NZDT

 
Anonymous Anonymous said...

Mini manholes?

11:13 AM NZDT

 
Anonymous Anonymous said...

It's old now, but the 'nothing can replace a tree - plant more trees' scampaign is fairly scammy considering they would have had difficulty finding an angle to photograph that has no trees in it. This is Auckland - we have lots of trees. Would do well overseas but.

5:34 PM NZDT

 
Anonymous Anonymous said...

You don't appear to know what scam is. The nothing can replace a tree campaign was for a legitimate client, had a legitimate brief, and a legitimate budget. Yes, we have shitloads of trees, but we won't have any in the future if we don't plant them now.

10:06 AM NZDT

 
Anonymous Anonymous said...

Yeah, mini manholes. Scam central.

12:01 PM NZDT

 

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