A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, December 05, 2005

Scam of the Year

What was it? Who did it?


Anonymous Anonymous said...

That would have to be the Ants scambient by Mike O' which got a gong at AWARD.

1:40 PM NZDT

Anonymous Anonymous said...

What about that one with 'everything in one place' where there was a guy on a date who was getting a circumcision at the same time, and a root canal.

Clarification: are we looking for the scam with the best idea, or the scammiest scam?

1:47 PM NZDT

Anonymous Anonymous said...

I concur. The Ants scambient was pretty scammy. It's up there with that potplant in a rubbish-bin from Colenso a few years ago.

1:57 PM NZDT

Anonymous Anonymous said...

I think the scammiest scam.

2:07 PM NZDT

Anonymous Anonymous said...

Perhaps Todd McCracken will scam one of his previous scams (which was probably scammed off another scam).

6:28 PM NZDT

Anonymous Anonymous said...

The scammiest scam has to be the 3rd 'execution' of mini burger rings TV: Out-takes from the first execution thinly disguised as a third execution. It doesn't make for a campaign sorry fellas - please welcome MOJO on stage to collect the 2006 Grande Scam...

9:53 AM NZDT

Anonymous Anonymous said...

Mini manholes?

11:13 AM NZDT

Anonymous Anonymous said...

It's old now, but the 'nothing can replace a tree - plant more trees' scampaign is fairly scammy considering they would have had difficulty finding an angle to photograph that has no trees in it. This is Auckland - we have lots of trees. Would do well overseas but.

5:34 PM NZDT

Anonymous Anonymous said...

You don't appear to know what scam is. The nothing can replace a tree campaign was for a legitimate client, had a legitimate brief, and a legitimate budget. Yes, we have shitloads of trees, but we won't have any in the future if we don't plant them now.

10:06 AM NZDT

Anonymous Anonymous said...

Yeah, mini manholes. Scam central.

12:01 PM NZDT


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