A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, December 22, 2005

Thanks Lion Red

Press release: Lion Nathan New Zealand has concluded its review of
advertising creative and media agencies for its beer, wines, spirits and RTD

The review results in the following appointments:
Advertising creative:
Publicis Mojo has been appointed to provide advertising creative solutions
for Speights, Lion Red, Steinlager and regional brands. Previous incumbent:
Meares Taine Group.

Shine has been appointed to provide advertising creative solutions for
MacĀ¹s. Previous incumbent: Colenso.
WRC retains its contract to provide advertising creative solutions for the
wines, spirits and RTD portfolios.
Colenso retains its contract to provide advertising creative solutions for
Corona and Guinness/Kilkenny.
FCB retains its contract to provide advertising creative solutions for
Stella Artois.
Optimedia has been appointed to provide all media planning and purchasing
solutions for beer, wines, spirits and RTDs. Previous incumbents: Media
Directions (beer); OMD (wines, spirits and RTDs).

These decisions take effect immediately.
For further information:
Liz Read
Corporate Affairs Director
Lion Nathan New Zealand


Anonymous Anonymous said...

Who's shine?

8:46 AM NZDT

Anonymous Anonymous said...

I've said it before.

Having a brewery is a curse.

The mainstream brands have boring products.

They are all the same, the differences in tastes are marginal, the perceived targets are blurred, the marketing campaigns hindered by legislative requirements.

Personally, why choose a Lion Red, Speights, or for that matter, a Corona, when some smart fella down the road in his micro-brewery is making something much more exciting.

Oh, and good on Leon and the other fella at Shine. That was the only good piece of news in the entire press release (I bet Liz Read uses the term 'Moving forward' a lot.

9:49 AM NZDT

Anonymous Anonymous said...

Nice solution to consolidating their business - that would have taken a lot of fancy lunches

9:59 AM NZDT

Anonymous Anonymous said...

You mean a fancy lunch in the Viaduct where you sit around with the consultants laughing about the upcoming pitch?

10:15 AM NZDT

Anonymous Deepthroat said...

I have a sneaking suspicion that the Consultant has shares in Publicis Mojo. I dare someone to ask for a full disclosure.

Lion-Gate, anyone? I think so.

10:33 AM NZDT

Anonymous undercover arse said...

Yes, the rumour is true.

At least that's what I heard.

1:20 PM NZDT

Anonymous Anonymous said...

Go Mojo, at least now we can expect some decent beer ads in NZ

3:58 PM NZDT

Anonymous Anonymous said...

Is that you Karl ?

4:03 PM NZDT

Anonymous Anonymous said...

"Go Mojo, at least now we can expect some decent beer ads in NZ"

... work on a beer acocunt yourself then try telling us that. It's a lot easier said than done buddy

4:12 PM NZDT

Anonymous Anonymous said...

guess MTC won't be posting off that entry for agency of the year then.

6:01 PM NZDT

Anonymous Anonymous said...

Yay decent beer ads. Whose that sad dick?

8:30 AM NZDT

Anonymous Anonymous said...

Decent beer ads? I guess you've never worked on a beer account. Ever tried dealing with a paranoid mid level marketer at a brewery who got the job because they knew someone, played rugby, wore a skirt, or did really well in sales for the Taranaki region? Then you'll understand what the guy is talking about.

8:50 AM NZDT

Anonymous Anonymous said...

Amen brother, amen.

10:41 AM NZDT

Anonymous Anonymous said...

Yes, it's a special time when you're presenting a script(s) to a boardroom table full of Ben Sherman shirt-wearing beer marketers. Occasionally you get one past the keeper, however, 85% of the time you'll reach a stage when their eyes start to glaze over and their brains revert to computing the gross sales needed to keep both their beer brand and job afloat. When that happens you may as well be reading verses from Psalms:2. They won't notice the difference.

3:27 PM NZDT


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