Thanks Lion Red
Press release: Lion Nathan New Zealand has concluded its review of
advertising creative and media agencies for its beer, wines, spirits and RTD
business.
The review results in the following appointments:
Advertising creative:
Publicis Mojo has been appointed to provide advertising creative solutions
for Speights, Lion Red, Steinlager and regional brands. Previous incumbent:
Meares Taine Group.
Shine has been appointed to provide advertising creative solutions for
Mac¹s. Previous incumbent: Colenso.
WRC retains its contract to provide advertising creative solutions for the
wines, spirits and RTD portfolios.
Colenso retains its contract to provide advertising creative solutions for
Corona and Guinness/Kilkenny.
FCB retains its contract to provide advertising creative solutions for
Stella Artois.
Media:
Optimedia has been appointed to provide all media planning and purchasing
solutions for beer, wines, spirits and RTDs. Previous incumbents: Media
Directions (beer); OMD (wines, spirits and RTDs).
These decisions take effect immediately.
For further information:
Liz Read
Corporate Affairs Director
Lion Nathan New Zealand
posted by CB at 12/22/2005 08:36:00 am
13 Comments:
Who's shine?
8:46 am NZDT
I've said it before.
Having a brewery is a curse.
The mainstream brands have boring products.
They are all the same, the differences in tastes are marginal, the perceived targets are blurred, the marketing campaigns hindered by legislative requirements.
Personally, why choose a Lion Red, Speights, or for that matter, a Corona, when some smart fella down the road in his micro-brewery is making something much more exciting.
Oh, and good on Leon and the other fella at Shine. That was the only good piece of news in the entire press release (I bet Liz Read uses the term 'Moving forward' a lot.
9:49 am NZDT
Nice solution to consolidating their business - that would have taken a lot of fancy lunches
9:59 am NZDT
You mean a fancy lunch in the Viaduct where you sit around with the consultants laughing about the upcoming pitch?
10:15 am NZDT
I have a sneaking suspicion that the Consultant has shares in Publicis Mojo. I dare someone to ask for a full disclosure.
Lion-Gate, anyone? I think so.
10:33 am NZDT
Yes, the rumour is true.
At least that's what I heard.
1:20 pm NZDT
Go Mojo, at least now we can expect some decent beer ads in NZ
3:58 pm NZDT
Is that you Karl ?
4:03 pm NZDT
"Go Mojo, at least now we can expect some decent beer ads in NZ"
... work on a beer acocunt yourself then try telling us that. It's a lot easier said than done buddy
4:12 pm NZDT
guess MTC won't be posting off that entry for agency of the year then.
6:01 pm NZDT
Decent beer ads? I guess you've never worked on a beer account. Ever tried dealing with a paranoid mid level marketer at a brewery who got the job because they knew someone, played rugby, wore a skirt, or did really well in sales for the Taranaki region? Then you'll understand what the guy is talking about.
8:50 am NZDT
Amen brother, amen.
10:41 am NZDT
Yes, it's a special time when you're presenting a script(s) to a boardroom table full of Ben Sherman shirt-wearing beer marketers. Occasionally you get one past the keeper, however, 85% of the time you'll reach a stage when their eyes start to glaze over and their brains revert to computing the gross sales needed to keep both their beer brand and job afloat. When that happens you may as well be reading verses from Psalms:2. They won't notice the difference.
3:27 pm NZDT
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