A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, January 05, 2006

Dear Ad Media

Here are some things I would really like to see happen with your mag this year.

1. Get rid of What's New. It's probably very profitable but it's a flawed showcase that attracts too much mediocre work. Some people reading the magazine may think this work is actually good and seek to emulate it. Or if What's New stays, see point 2.

2. Introduce some creative critique. This is tricky to do in a little fishbowl like ours, but it has been done before and it's instructive. The Aussies do it in Campaign Brief. The Brits do it in Campaign's Private View. It doesn't have to be bitchy. It could be done by guest reviewers from off-shore. It's always interesting to have informed opinion.

3. Add a Bottom 10 to your Top 10 sample. It would be interesting and useful to know what people are hating throughout the year without having to wait for Fair Go to tell us in November.

That's all really.

A. Reader


Anonymous Anonymous said...

I'll drink to all of that!

1:14 PM NZDT

Anonymous Anonymous said...

I'll drink to anyshing

2:21 PM NZDT

Anonymous Anonymous said...

I'll drink to what the lasht two shed, twishe!

3:41 PM NZDT

Anonymous Anonymous said...

Fuck I'm pissed!

7:41 PM NZDT

Anonymous Anonymous said...

How about a 'clients behaviour' list. Worst and the best? Can anyone make a suggestion???

2:45 PM NZDT


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