A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, January 26, 2006

Pac Blue bumps Frank, upgrades to Lowe

For immediate release
January 26, 2006

Pacific Blue chooses Lowe

Virgin Blue’s international airline Pacific Blue^, has enlisted the talents of top advertising agency Lowe to help increase its market reach and brand presence in New Zealand and the Pacific Islands.

Lowe will work with Pacific Blue to build the airline’s brand position and drive sales in New Zealand and in the key Pacific market destinations including Fiji, Vanuatu, Samoa, Tonga and the Cook Islands. Lowe will handle all brand and retail marketing work for both the Pacific Blue and Polynesian Blue brands under the direction of group head Peter Brown.

Pacific Blue selected Lowe as a result of its highly successful brand and marketing work with Vodafone and NZ Lotteries, their strong focus on retail marketing as well as the passion which the agency felt for the airline’s business.

Peter Brown said the agency was delighted to have an opportunity to work with a marketer as savvy and committed as Pacific Blue.

“A shared understanding of what Pacific Blue is truly capable of in this market is what excited us both,” he said.

Pacific Blue New Zealand Marketing and Sales Manager Jo Wedlock said the company is delighted to be working in partnership with Lowe.

“Pacific Blue and Polynesian Blue have grown up over the past two years and we wanted an agency that would drive both the brand and the retail elements of the company.

“Over the past 12 months we've wanted to take our brands forward. Lowe has shown themselves to be a stand-out agency, delivering work with the results and ethics that we feel is a perfect fit for the Pacific Blue brand. We are really excited about the future together," she said.

Lowe General Manager Cameron Harland said that the opportunity to work with Pacific Blue was a great start to 2006, on the back of a year of strong growth in 2005.

“Lowe has built an enviable reputation for growing our clients’ businesses. We’re a team that’s focused on results and it’s paying dividends” he said.

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