A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, January 17, 2006

This year you rilly don't want to mess with NZ girls

The rumours are true, the nzgirl team will be attempting to emulate the
success of last year's Cannes Gold, Axis Best in Show winning, stunt of
last year at the Big Day Out.

It is suggested that BDO attendees look to the skies at around 3

Any queries to Jenene Crossan


Anonymous Anonymous said...

Oooh, I hope it's another flying banner!!!

2:44 PM NZDT

Anonymous Anonymous said...

Get over yourself, the NZ girl work rocks.

4:30 PM NZDT

Anonymous Anonymous said...

Is that you Dean?

4:37 PM NZDT

Anonymous Anonymous said...

This years stunt?

Auctioning off alll the dudes clothes, burning his furniture, throwing mud pies at him, or the NZ Girl - girl, becomes a lesbo and moves to Wellington.

4:41 PM NZDT

Anonymous Anonymous said...

J C has a cavernous vagina.

Don't mess with nzguys.

4:54 PM NZDT

Anonymous motherfucking freud said...

cavernous vagina.....mmmmm

now that's a cave I crave

9:28 AM NZDT

Anonymous Anonymous said...


9:44 AM NZDT

Anonymous Mike Ocksmall said...

It's all double standards. Last year I was at the big day out, and yea, I'd had a few drinks but my girlfriend commented to me that she liked this tattoo on this guy in front of us in the beer line. So like any real NZ man I king hit the fucker in the back of the head and then give the missus a smack too (not closed fisted). So after putting the boot into the guy a few times and some screaming to stop from the missus the cops turn up and cart my arse off to court. The judge didn't even take into account that the missus was being a slut. Anyway, the point of the story is. If I flew a banner saying "Mary has a huge vagina" I'd get in trouble. But she bloody well does.

10:28 AM NZDT

Anonymous Anonymous said...

I saw the pics of J.C. in the Campaign Brief Cannes Pool Party.

I think she has a very large camel toe.

10:47 AM NZDT

Anonymous Anonymous said...


11:26 AM NZDT

Anonymous Anonymous said...

smash up the girlfriends car... paint slut all over it etc... just imagine the uproar.

bang on with the double standards comment.

what's good for the goose... or camel toe...

12:51 PM NZDT

Anonymous stiffy said...

Sounds like a counter-ambient attack opportunity for a blokey brand...

(put my name on the credits if you use it)

1:08 PM NZDT

Anonymous Mike Ocksmall said...

bang on with the double standards comment maybe, but I actually know Jenene and I really can't understand some of the fucked posts people have left here. Sure you can slag off the idea because it's won some awards and you didn't, but don't fuckin slag her off. Every time someone puts a post on here and uses their real name they get absolute shit. Grow up and try to at the very least be not so fucking personal. Otherwise no one will ever bother putting anything with their name on it here again.

1:26 PM NZDT

Anonymous stiffy said...


1:41 PM NZDT

Anonymous Drown the Precious Pup said...

I don't think anyone needs to wade in to support J C because nothing bad has been said about her.

If you can't see the irony in the comment about a 'cavernous vagina' (which I'm sure she can) in response to 'such and such has a small dick' then go read some kids' books. There's nice stuff in there.

Also why does everyone assume that because you say something funny/controversial, it automatically means you haven't won any awards? What a crock!

2:02 PM NZDT

Anonymous Arab said...

Camel-toe? Oooo, I'm telling mummy.

That's not an insult.

2:04 PM NZDT

Anonymous Anonymous said...

I'm with Mike. I'd hate to think what youd consider slaging someone off.

2:16 PM NZDT

Anonymous Jew said...

Fucking arabs

4:48 PM NZDT

Anonymous Arab said...

How did you guess my firt name?

4:53 PM NZDT

Anonymous Anonymous said...

we can slag off regan cuz he's got a dick.

9:50 AM NZDT

Anonymous Anonymous said...

Is that you Regan?

11:35 AM NZDT

Anonymous Anonymous said...

wahhhh wahhhhhhhh mummy someone is calling me names

12:23 PM NZDT

Anonymous Anonymous said...

Just fly a banner behind the small cock banner saying

"She'd know it was in her mouth"

12:30 PM NZDT

Anonymous Anonymous said...

Bloody good idea regan had last year and i hope he can do it again.

9:33 AM NZDT

Anonymous Anonymous said...

Hear hear... but 3pm has been and gone...

5:38 PM NZDT

Anonymous Anonymous said...

I heard they fucked up the stunt. Some dude was hanging from a helicopter and fell out of his harness. Sounds like a stupid idea anyway.

6:56 PM NZDT

Anonymous Max Cryer said...

Sometime we all fuck up our stunts. Even the most cunning ones.

10:21 PM NZDT

Anonymous Anonymous said...

Where was the stunt?

We were waiting with baited breath.

What happened?

9:34 AM NZDT

Anonymous Dave said...

My mate said the choppa was going around the outside of the Big Day Out with a freaked-out naked guy hanging under it. Then it suddenly just took off and disapeared behind some buildings. Don't know anything else apart from that. Apparently DDB have been told not to talk about it. So what the fuck happened?

10:08 AM NZDT

Anonymous Anonymous said...

It's way worse than that. I heard from a good source that they dropped him on a fence and he ended up with seventeen stitches. Those guys are going down for this one.

10:09 AM NZDT

Anonymous Anonymous said...

I heard it's all about what we/you heard

12:44 PM NZDT

Anonymous Anonymous said...

all i saw was a plane towing a banner telling me i could win $1000 dollars by texting some number.

All in all a bad day for ambient media.

what happened?

does anyone know the actual truth?

1:31 PM NZDT

Anonymous Anonymous said...

From The Independent:

When stunts go really, really bad
A publicity stunt promotion at Auckland's Big Day Out for website nzgirl may have picked up the top gong for DDB at last year's AXIS advertising awards, but there's little praise for this year's effort. Instead, lawsuits would seem more likely.

nzgirl website users were encouraged to entice their cheating boyfriends to the Big Day Out and told to watch the sky at a certain time.

An unfortunate boyfriend is reported to have been grabbed, stripped and tied to a harness on a cable strung under a helicopter to be carried around the sky and, presumably, horribly humiliated. But things turned really, really ugly when the unfortunate victim was lifted into the air.

Unsurprisingly, the boyfriend struggled "quite a lot," according to one eyewitness.

He slipped out of the harness and fell some 10 feet onto a fence. He suffered injuries and required stitches. The stunt was promptly cancelled.

DDB creative chief Paul Catmur, who was on hand, was "visibly shaken," according to one eyewitness.

It is believed DDB staffers were told if they talked about the failed stunt, they would be shown the door.

With possible claims of kidnap, public humiliation and injury on the agenda - it couldn't have got much worse - unless of course the struggling victim had slipped out of the harness at a thousand feet.

nzgirl founder Jenene Crossan told Ad Lib she "couldn't possibly comment" when questioned about the stunt.

and yes, stunts do go wrong, but stupid stunts are just asking for trouble.

4:31 PM NZDT


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