Axis contenders
Still a month to go, plenty of scams still to hit between now and then, but
any obvious contenders for Axis Glory? What's the current hot fave?
A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com
15 Comments:
" Don't be shy, your Mother wasn't."
© Anthony Gold 1993-2006. All rights reserved.
2:11 pm NZDT
I reckon the adidas soccer ball thing will kill outdoor.
3:06 pm NZDT
I think that the Suzuki TVC is a contender. Happy people smiling to themselves inside and singing as they drive their Suzuki in the sheer joyful ecstacy of the moment. It's original. It's gold.
3:07 pm NZDT
You guys are whacky. Any serious suggestions?
4:24 pm NZDT
Easy off BAM?
4:29 pm NZDT
What's the bet the Herald leads with Lee tamawhorey?
http://tmz.aol.com/article1?id=20060202150909990001
4:31 pm NZDT
You heard it here first...Farmers Red Spot
4:50 pm NZDT
Dot. Farmers Red Dot, thank you.
5:18 pm NZDT
Yeah I reckon the Soccer Ball will clean up outdoor might even get best in show.
Unfortuantley AMP wil be in there.
9:44 am NZDT
TV seems pretty light this year. Hard to pick a Gold from the current contenders but for bronze or silver i reckon Mojo's Delissio and MTC's tv guide might get a look. Uncle Ben's rice was pretty funny. It seems like a lifetime ago the Telecom British Lions stuff was solid. Also Colenso's Playboy Mansion Heff stuff - or was that last year? I'd give that gold maybe. Whybin's (welcome back to axis fellas - where have you been?) Adidas and Colenso's one-stop-shop facades will go allright in outdoor and ambient. I also saw some print ads recently from clems for Naim audio 'nothing gets you closer' not just axis worthy but i reckon it has something cannesy about it too. Good luck to them. Don't know about DDB's darth tater. Or McDonalds for that matter. Interested in how the NZ girl hoo-harr shapes up tho. AMP will get kicked out for being lifted from a viral email. Too much controversy surrounding coastguard. I'd give something to the rev parsons for his work on 42below but i don't think he enters awards. Don't think 42below and south abide by LAPS anyway. On that M+C's DB draught rugby print ads with fullas angling to get a leave pass were real funny too. Especially considering they did have to pass laps.
Haven't heard any good radio yet.
Yeah so that's what i reckon. but fuck knows.
11:09 am NZDT
Sounds about right, who are you?
11:35 am NZDT
Sounds about right, who are you?
11:35 am NZDT
I'm seeing double drank too much at Groove In The Park, sorry about that.
11:36 am NZDT
I reckon Clems' LTSA falling car TVC might do alright.
Can't figure why TV Guide would have a chance. So it'll probably get gold.
I thought Telecom "make crap ads" was pretty good - probably too relevant and effective to be a contender.
Darth Tater will do fine - hey they got George Lucas to say yes.
Bandana Week muppets? Probably too popular and not whacky/violent/scammy enough. Nice to see a charity spot with big thinking though
5:27 pm NZDT
The falling car when they actually did it in town was pretty nifty, although it doesn't work when the elevator is going up.
6:40 pm NZDT
Post a Comment
<< Home