A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, February 23, 2006

Cod Help us.




If you were one of the estimated 7,000 sunscorched and sozzled punters
at the Devonport food & wine festival at the weekend you might have
seen this: Sick of being dumped on by humans and our toxic waste some
fish decided to gather together and protest for change.

What you don't see is the engine from a boat winch which propelled a
submerged frame supporting the placards and giving the impression of
something fishy going on. An hour later the engine burnt out and was
replaced by a scuba diver who propelled it manually.

'Cod help us Indeed!'

Whybin\TBWA

21 Comments:

Anonymous Anonymous said...

stunning bit of work

9:12 AM NZDT

 
Anonymous Anonymous said...

stunning bit of wank

9:39 AM NZDT

 
Anonymous Anonymous said...

cunting bit of cunt

9:46 AM NZDT

 
Anonymous Anonymous said...

And the fish can't spell 'eczema.'

But maybe these ones dropped out of their school.

9:50 AM NZDT

 
Anonymous Anonymous said...

out of their skoal...

10:01 AM NZDT

 
Anonymous Anonymous said...

Ambient for a fringe client - now there's an award winner!

10:03 AM NZDT

 
Anonymous Anonymous said...

like it.

11:02 AM NZDT

 
Anonymous Anonymous said...

Seems like something out of the Mike O circa 2001 scambient portfolio.

12:02 PM NZDT

 
Anonymous Anonymous said...

it's like a car accident this website, you cant help but keep looking even though its full of dead weight. seriously this is a great piece of work, really effective and wouldnt have cost much

12:18 PM NZDT

 
Anonymous Anonymous said...

12:18 & 11.02 - I take it you work at Whybins then?

1:39 PM NZDT

 
Anonymous Anonymous said...

I like it too - and I don't work at whybins. Simple, funny and cheap.

1:42 PM NZDT

 
Anonymous Anonymous said...

I saw a fish protesting once. The fish police turned up and carted him away in their fish van. Then two fish police punched the one protestor fish through a phonebook so that it'd only leave internal bruising. It was a sad day for fishkind...

1:53 PM NZDT

 
Anonymous Anonymous said...

I agree, it's nice, but it's scammy as anything.

2:00 PM NZDT

 
Anonymous Anonymous said...

What are they advertising again?

3:58 PM NZDT

 
Anonymous Anonymous said...

A skoal of fish - or one lonely octopus under the water?

5:01 PM NZDT

 
Anonymous Snapper said...

Is that Bob's arse I can see just below the surface?

6:04 PM NZDT

 
Anonymous Anonymous said...

Cod help us indeed!

11:04 AM NZDT

 
Anonymous Anonymous said...

Those stupid fish should target the fishing industry.

11:01 PM NZDT

 
Anonymous Anonymous said...

how the hell is it scammy?

9:13 AM NZDT

 
Anonymous Anonymous said...

Scampi.

9:25 AM NZDT

 
Anonymous Anonymous said...

You should see when they get militant. You can't get the water canons out to spray them down cos' they're under the water.

4:29 PM NZDT

 

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