A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, February 02, 2006

Is TV relevant?

From adrants.com: "The NFL has announced it will place all Super Bowl ads airing this weekend on its video on demand NFL Network, on NFL.com and on Sprint phones. Budweiser will optimize its five minutes worth of ads for the iPod and make them downloadable from Budweiser.com. GoDaddy, of course, has been pushing its ads online for years. Pepsi will have BrownandBubbly.com. Burger King will have the Whopperettes. Who needs an actual television anymore?"

Media types, please discuss.

Update, from Adrants:


Honda Civic 'Choir' Ad Approaches One Million Online Views
honda_choir.

On its blog, Wieden + Kennedy London reports its Honda Civic Choir ad achieved 804,000 views last week making for quite an efficient media non-buy.

6 Comments:

Anonymous Anonymous said...

The rebirth of tv is near, they've been saying it for years but this time it's right. As more and more people get Tivo or the equivalent, clients will have to realise that shitty Harvey Norman or Briscoes style ads ain't gonna work. The second creative revolution is among us. Who will make ads that people will actually watch on purpose or even download and send to their friends.

9:21 AM NZDT

 
Anonymous Anonymous said...

Go Harvey, go Harvey, go Harvey Norman!

Piss off.

10:45 AM NZDT

 
Anonymous Anonymous said...

That's great except Tivo has an adblocking function. The future of TV advertising is in product placement and any dopey fuck could organise that.

11:01 AM NZDT

 
Anonymous Anonymous said...

Go Harvey, go Harvey, go Harvey Norman!

They don't write 'em like that any more.

11:08 AM NZDT

 
Anonymous Techno-Geek said...

TIVO is dead in the States and non existent in Oz and NZ.

11:41 AM NZDT

 
Anonymous Techno-Geek said...

TIVO is dead in the States.

11:41 AM NZDT

 

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