A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, February 13, 2006

NEW DDB HEAD OF PLANNING INTENDS BUILDING WORLD CLASS RESOURCE

MEDIA RELEASE

13 February 2006

DDB New Zealand Group’s new Director of Strategic Planning, Claudia David, intends building a world class planning department at the Auckland-based communications agency.

David joined DDB New Zealand on 1 February from DDB New York where she was Director of Brand Strategy. Clients included Subaru, Hershey’s, Bank of New York, Philips and Cigna Healthcare.

David was “lured to New Zealand by the great opportunities within the agency and, of course, by the Kiwi lifestyle”, she says.

“DDB is committed to building its planning and strategic resource and I am actively looking for top quality planners who combine an intuitive curiosity with a strategic and visionary mind to discover new opportunities for brands and businesses,” David says.

She is one of 14 members of international network of planners called the DDB Planning Futures Group which shares insights and best practices from around the world and DDB network.

Chairman and CEO of DDB New Zealand and Australia, Martin O’Halloran, says the agency is thrilled to attract someone of Claudia’s talent. “Claudia has worked in the US, the UK and Germany and is one of the most well respected planners in our network. She will create a strong team in this region which will benefit all our clients. We’re very lucky she loves New Zealand and fishing!”

ends

6 Comments:

Anonymous Brian said...

She loves fishing! It's bad enough in this day and age that chicks are allowed real jobs, now they are intruding into our sports. I went to the White House three times last week and each time there were as many women in the audience as men. Enough is enough!

2:35 PM NZDT

 
Anonymous Anonymous said...

Is that you Mr Cheney? What happened on that expedition. Here you went done and shot a guy.

7:01 PM NZDT

 
Anonymous Anonymous said...

I met a planner once who gave me an insight into a brief that I wouldn't have come across in the first 4 minutes of thinking.

Here's a question - Planners, ever much help?

10:41 AM NZDT

 
Anonymous Anonymous said...

No

6:26 PM NZDT

 
Anonymous M B said...

Ever worked with Louise Greig? Or Kate Smith? Or Michael Prentice? No? Then you haven't worked with a planner. You should. The good ones are really good. And they will help you look much better.

10:37 PM NZDT

 
Anonymous eatshit said...

i concur.

11:51 AM NZDT

 

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