A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, February 08, 2006

NZ Girl malachy


What a load of rubbish. Are we really meant to believe that a naked man is kidnapped and slung from a harness? Now, conveniently, we have a dodgey radio telecast, rumour and gossip within the industry and now a really fake mpeg. Let me guess.... it'll all be revealed on the 28th February, the cutoff day for Axis. It feels like an ad for the ad industry not for the general punter on the street. Get back to work and do some ads for real clients you monkeys.


===============================================
This transmission is confidential and intended
solely for the person or organization to whom
it is addressed.  It may contain privileged and
confidential information.  If you are not the
intended recipient, you should not copy,
distribute or take any action in reliance on it.

If you have received this transmission in error,
please notify the sender at the e-mail address above.
================================================

50 Comments:

Anonymous Anonymous said...

BOOM! Someone just shot down a helicopter...

4:42 PM NZDT

 
Anonymous Anonymous said...

Quote from anon soource after seeing Mpeg:
"So it's a guy with Tourettes who rolled in some
tomato sauce and really
isn't into a threesome?"
Now that's comedy

4:44 PM NZDT

 
Anonymous Anonymous said...

or are you just sore because she pulled your camel toe comment in fastline? go on, show the rest of us what your on about..what fake clip?

5:29 PM NZDT

 
Anonymous Anonymous said...

Where the fuck do I view this fuckin' mpeg you fuckin' cunt-sucking butt-fuckers?

5:29 PM NZDT

 
Anonymous Heidi the Temp said...

First of all, previous poster, I am not a butt-fucker. Although I do like the occasional session of cunt-licking. Now, as Neil is on Holiday, Hunt and I are trying our best to get the mpeg we received today up on the blog. Pleasebear with me.

11:02 PM NZDT

 
Anonymous Anonymous said...

Lets be honest. The NZGirl idea was a total failure.

Lets move on.

8:28 AM NZDT

 
Anonymous Anonymous said...

how do you figure that, no one has done anything but talk about it for weeks. in the herald today as well.

8:45 AM NZDT

 
Anonymous Anonymous said...

The only people talking about it are ad people saying it's shit. Big success.

9:58 AM NZDT

 
Anonymous Anonymous said...

me thinks thats what you think, pity you dont do your research first. cant wait to see what they do with it from here, reckon they're going to make you all eat your words. good on them if it makes you fuckers look like the wankers you ae

10:13 AM NZDT

 
Anonymous Heidi the Temp said...

Please, enough of the fucking swearing. My Mother is a bloody Catholic.

11:44 AM NZDT

 
Anonymous Anonymous said...

slightly typical arrogance of the industry to believe its the only one to know about something

1:11 PM NZDT

 
Anonymous Anonymous said...

"The great nzgirl (jenene) fucks up at bdo, lets all talk about it and pass our opinion"

Silence reigns from the nzgirl office, which in itself is curious!

"See, no news means we must right, it went wrong - ha ha – I’ve got an opinion, let me print it in my fastline / nbr / coffee shop gossip circle"

Still silence from the nzgirl office

All of a sudden.....

20 second trailer appears...advertising industry goes quiet or goes all tall poppy on it….’of course it’s fake, it’s a frigging marketing stunt you prick’ is heard from the cheap seats.

SHOCK HORROR.....

It was a campaign after-all

"I always knew there was something behind it" says same people bagging it a month earlier “Wish I’d though of it” is heard under muted breath

Statement from nzgirl mansion...."Fuck you all and thank you DDB"

"Rumor has it that a large group booking has been made to some place in France under the name nzgirl...something to do with awards”

“No shit, it was an award stunt” (cheap seats again)

1:52 PM NZDT

 
Anonymous Anonymous said...

shit, that shut a few up

3:04 PM NZDT

 
Anonymous Anonymous said...

OK, I admit it - I'm totally fuckin' lost now.
So, let's assume it was a stunt, and the whole thing was intentional.
So, who was the whole thing aimed at?
1. Ad wankers like us?
- OK, gotcha! Well done DDB / NZ Girl.

2. The news media?
-OK, gotcha, BUT what take-out do the journos / editors get from it? Firstly that agencies do dangerous stunts that go wrong? Then when the 'reveal' occurs, 'Fucking agencies winding us up with stupid time-wasting lies, scandal and innuendo'

3. NZ Girls themselves? - the real kiwi chicks i mean.
-OK, but if that's the case, how much attention did it generate with them?
-In what way did the 'stunt' make these chicks feel good about being linked to NZ Girls?
-Do any of them still give a shit?
-Once the 'reveal' happens, how are they going to feel about being duped for this long?
If I could care one way or another about this any longer, I'd be inclined to think that this may be a 'bridge too far' for DDB and NZGirl, and that they're likely to sink under the weight of their own brilliant egos.

I must admit though, I'd love to see the award entry......... anyone want to hazard a guess how they're going to write this one up?

3:26 PM NZDT

 
Blogger Kat said...

I think it's absolutely brilliant. Well done to all involved.

3:31 PM NZDT

 
Anonymous Anonymous said...

Why thank you Kat - we're just lowly blogging hacks trying to keep things moving along :)

What?......... oh you meant DDB????

3:32 PM NZDT

 
Anonymous Anonymous said...

Lets face it, no one really saw the first stunts and some clever writing took in a few judges. They are believing their own hype. No one cares except us, and we only care because we want to see it fail, so we don't even count.

3:53 PM NZDT

 
Anonymous Anonymous said...

except, i've booked media with nzgirl and can vouch that they've got major traffic jumps as a result of every stunt. so you're all wasting your breathe on the 'scam' theory

4:01 PM NZDT

 
Anonymous Anonymous said...

BTW it's malarkey

4:01 PM NZDT

 
Anonymous Anonymous said...

Fake or not ... does a 17 year old girl care about this at all?

I would say no.

Therefore it didn't work.

4:27 PM NZDT

 
Anonymous Anonymous said...

You're right. It's a great injustice. I'll never spell malarkey wrong again.

4:32 PM NZDT

 
Anonymous Anonymous said...

Whoever the last anonymous poster was - I totally agree with you, and that was my point earlier - who was the campaign aimed at?

4:40 PM NZDT

 
Anonymous Anonymous said...

any of you bother to check out nzgirl about this? i've read through the forums and their girls are really into it. think you're all just wanting it to fail based on your own opinions.

4:51 PM NZDT

 
Anonymous Anonymous said...

I was almost sucked in that it could be genuine, until I realised that the helicopter sound you can hear is the sound of a Bell 206 Jetranger - but the helicopter pictured is an AS350 Squirrel. The two types of chopper have very very different sounds. A punter (and obviously adland-ers) wouldn't tell the difference but to a self-confessed plane spotter it gives the game away instantly. Details people, details!

4:58 PM NZDT

 
Anonymous Anonymous said...

some how i reckon you were supposed to figure out that it was a hoax. anyone ever see that playstation campaign in the UK that had the dinosaur bones?

5:02 PM NZDT

 
Anonymous Anonymous said...

hang on hang on

what on earth were the papers doin' publishing anything about this? they had no proof? seems stupid! don't they have oaths or something against that?

5:04 PM NZDT

 
Anonymous Anonymous said...

a couple of casual observations:

1) If it is shown to be a hoax, then is the guy/girl who writes Adlib for the Independent going to feel like a right plonker?

2) If what 'anonymous' says above about the major traffic spikes after each of the last two stunts is correct, then I imagine the same is happening here. Surely that's the aim of the campaign... awareness = traffic = $$$

3) The comment by another 'anonymous' about the previous campaigns taking in a 'few judges' is plain ludicrous. Now I know that some in this industry only got involved because they couldn't apply themselves in more professional areas, but I for one believe the esteemed judges at Cannes know their stuff, and that NZGirl was the only campaign in Australasia to win a Gold Lion last year says enough for me.

4) I can't believe I've just spent five minutes ranting about a subject I couldn't give a shit about. Oh yes... that's why... because quite frankly, this industry is full of wankers who are so far up their own arses that they can't see good work for what it is unless they are somehow able to take the credit for it.

There - end of story.

5:37 PM NZDT

 
Anonymous Anonymous said...

I reckon it's also racist. The boyfriends are never of the coloured persuasion.

7:30 PM NZDT

 
Anonymous Jon said...

You should have seen AUSSIEgirl's stunt they did at BDO in Sydney. They got a guy, stripped him, and gave him fellatio in front of the big-screen. AWARD GOLD!

8:17 PM NZDT

 
Anonymous drunk but true said...

The newwwwwwwwwwwwwwwwwwwwwwwwwwwwww AXIS, for best advertising to other advertisers and some desperateeee media who only get the side bit of pages anyway, of a nonnnnnnnnnnnnnnnnnnnnnnnn event ad stunt fuck upppppppppppp - that was a autually set up is......................................................................dee dee beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
OOOOOOOOOOOOOOOOOOOoOOOOOOOOOOOOOOOOOOO
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL
..............................................................................D*

(said in the style of that soccer commentator)

(Note, the small o is a slight break in the commentators voice, this has been added for comedic effect)

*I'm joking about the gold, if this gets any award, I will publicly out my self Tama Hori styles by turning up to AXIS 2007 in the most seriously reputatipon damaging drag I can find.

PS - the anonimity of this site really works for me.

PPS - do you people actually realise just how pissed you have to be to actually sit here tweaking the copy so it looks all nice and even and stuff .

PPPS - anyone elso notice all the work I did on the first paragraphs yet I'm quite happy to sit back and let a widdow go unnoticed?

12:16 AM NZDT

 
Anonymous Anonymous said...

That's just fucked - you press 'preview' and the whole thing is justified, then press publish and it makes me look like a cock! - I'm gonna sort this out.

12:18 AM NZDT

 
Anonymous this time said...

The newwwwwwwwwwwwwwwwwwwwwwwww AXIS, for best advertising to other advertisers and some desperateeeeeee media who only get the side bit of pages anyway, of aaa nonnnnnnnnnnnnnnnnnnnnnnnnnn event ad stunt fuck uppppppppppppppppp - that was a autually set up is............................................................................dee dee beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
OOOOOOOOOOOOOOOOOOOoOOOOOOOOOOOOOOOOOOO
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL
..............................................................................D*

(said in the style of that soccer commentator)

(Note, the small o is a slight break in the commentators voice, this has been added for comedic effect)

*I'm joking about the gold, if this gets any award, I will publicly out my self Tama Hori styles by turning up to AXIS 2007 in the most seriously reputatipon damaging drag I can find.

PS - the anonimity of this site really works for me.

PPS - do you people actually realise just how pissed you have to be to actually sit here tweaking the copy so it looks all nice and even and stuff .

PPPS - anyone elso notice all the work I did on the first paragraphs yet I'm quite happy to sit back and let a widdow go unnoticed?

12:29 AM NZDT

 
Anonymous again said...

The newwwwwwwwwwwwwwwwwwwwww AXIS, for best advertising to other advertisers and some desperateeeee media who only get the side bit of pages anyway, of aaaaa nonnnnnnnnnnnnnnnnnnnnnnnnnnnn event ad stunt fuck uppppppppppppppppppppp - that was a autually set up is........................................................................dee dee beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
OOOOOOOOOOOOOOOOOOOoOOOOOOOOOOOOOOOOOOO
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL
..............................................................................D*

(said in the style of that soccer commentator)

(Note, the small o is a slight break in the commentators voice, this has been added for comedic effect)

*I'm joking about the gold, if this gets any award, I will publicly out my self Tama Hori styles by turning up to AXIS 2007 in the most seriously reputatipon damaging drag I can find.

PS - the anonimity of this site really works for me.

PPS - do you people actually realise just how pissed you have to be to actually sit here tweaking the copy so it looks all nice and even and stuff .

PPPS - anyone elso notice all the work I did on the first paragraphs yet I'm quite happy to sit back and let a widdow go unnoticed?

12:32 AM NZDT

 
Anonymous Anonymous said...

The newwwwwwwwwwwwwwwwwwwwwww AXIS, for best advertising to other advertisers and some desperateeeee media who only get the side bit of pages anyway, of aaaa nonnnnnnnnnnnnnnnnnnnnnnnnnnnn event ad stunt fuck upppppppppppppppppppppp - that was a autually set up is......................................................................dee dee beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
OOOOOOOOOOOOOOOOOOOoOOOOOOOOOOOOOOOOOOO
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL
..............................................................................D*

(said in the style of that soccer commentator)

(Note, the small o is a slight break in the commentators voice, this has been added for comedic effect)

*I'm joking about the gold, if this gets any award, I will publicly out my self Tama Hori styles by turning up to AXIS 2007 in the most seriously reputatipon damaging drag I can find.

PS - the anonimity of this site really works for me.

PPS - do you people actually realise just how pissed you have to be to actually sit here tweaking the copy so it looks all nice and even and stuff .

PPPS - anyone elso notice all the work I did on the first paragraphs yet I'm quite happy to sit back and let a widdow go unnoticed?

12:34 AM NZDT

 
Anonymous fingers said...

The newwwwwwwwwwwwwwwwwwwwwww AXIS, for best advertising to other advertisers and some desperateeeee media who only get the side bit of pages anyway, of aaaa nonnnnnnnnnnnnnnnnnnnnnnnnnnnn event ad stunt fuck upppppppppppppppppppppp - that was a autually set up is...........................................................................
dee dee beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
OOOOOOOOOOOOOOOOOOOoOOOOOOOOOOOOOOOOOOO
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL
..............................................................................D*

(said in the style of that soccer commentator)

(Note, the small o is a slight break in the commentators voice, this has been added for comedic effect)

*I'm joking about the gold, if this gets any award, I will publicly out my self Tama Hori styles by turning up to AXIS 2007 in the most seriously reputatipon damaging drag I can find.

PS - the anonimity of this site really works for me.

PPS - do you people actually realise just how pissed you have to be to actually sit here tweaking the copy so it looks all nice and even and stuff .

PPPS - anyone elso notice all the work I did on the first paragraphs yet I'm quite happy to sit back and let a widdow go unnoticed?

12:36 AM NZDT

 
Anonymous crossed said...

The newwwwwwwwwwwwwwwwwwwwwww AXIS, for best advertising to other advertisers and some desperateeeee media who only get the side bit of pages anyway, of aaaa nonnnnnnnnnnnnnnnnnnnnnnnnnnnn event ad stunt fuck upppppppppppppppppppppp - that was a autually set up is...........................................................................
dee dee beeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG
OOOOOOOOOOOOOOOOOOOoOOOOOOOOOOOOOOOOOOO
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
LLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLLL
..............................................................................D*

(said in the style of that soccer commentator)

(Note, the small o is a slight break in the commentators voice, this has been added for comedic effect)

*I'm joking about the gold, if this gets any award, I will publicly out my self Tama Hori styles by turning up to AXIS 2007 in the most seriously reputatipon damaging drag I can find.

PS - the anonimity of this site really works for me.

PPS - do you people actually realise just how pissed you have to be to actually sit here tweaking the copy so it looks all nice and even and stuff .

PPPS - anyone elso notice all the work I did on the first paragraphs yet I'm quite happy to sit back and let a widdow go unnoticed?

12:37 AM NZDT

 
Anonymous Anonymous said...

Looks like someone needs to lay off the crack!

7:03 AM NZDT

 
Anonymous Anonymous said...

I admire the commitment

8:48 AM NZDT

 
Anonymous Anonymous said...

I admire the crack.

9:16 AM NZDT

 
Blogger Kat said...

RE: "Fake or not ... does a 17 year old girl care about this at all? I would say no. Therefore it didn't work."

Are you trying to tell me chicks aren't into gossip and scandal?

I'm receiving this viral left, right and centre. I've even been sent it from a female accountant in London.

I don't think the stunt has reached its full potential yet, but when it does, I think hits to NZgirl will be the biggest they ever have.

9:42 AM NZDT

 
Anonymous Anonymous said...

Out of interest "Fuck that is sooo fake!" is the overwhelming response I have had to the viral.

9:53 AM NZDT

 
Anonymous Anonymous said...

It's shite

1:45 PM NZDT

 
Anonymous Anonymous said...

I went to NZ girl and they don't even have any NZ girls for sale. Annoyed Thai brothhell owner.

2:48 PM NZDT

 
Anonymous Anonymous said...

JH,

You wrote "real ads", perhaps you need to clarify what you mean by this? From my understanding this little stunt has driven a huge amount of traffic to nzgirl, surely this makes it a very good ad indeed. We all know it's fake (and thanks to that planespotter we have proof) but that isn't the point. It was a hugely innovative way of advertising, that worked. Surely, as a creative, you should be applauding this? Or maybe it's just too far outside the norm for you. Here's a website you might like: http://coloribus.com/admirror/

Grant

2:59 PM NZDT

 
Anonymous Anonymous said...

what i cant get over is that so many of you have to do creative work for clients that never let you do anything and here some of are bitching about a client who was prepared to do something that's never been done before. i say good on them for giving something a crack and being brave. all creatives who've bagged this purely because they're jealous of how many awards they've won in the past, really need to move on from that and get back to thinking about how nice it would be if all clients would not water down our ideas and let us have a go at real creative thinking in our work. more of us would go to cannes if they did (which means more chances of bagging hot french chicks).

4:42 PM NZDT

 
Anonymous Anonymous said...

Hey - the bottom ad looks familiar

http://coloribus.com/admirror/?action=detailedView&item=354&language=en

5:20 PM NZDT

 
Anonymous Anonymous said...

Grant,

You're a fag.

JH

10:51 PM NZDT

 
Anonymous Anonymous said...

"female accountant in London" - fuck me, I had no idea this was that big.

11:03 AM NZDT

 
Anonymous Anonymous said...

i just got an email from a friend saying, "You girls heard about this? I read in the independent that they kidnapped some girl's cheating boyfriend, stripped him naked, then dangled him from a helicopter over the Big Day Out. Another plane was supposed to fly over after the stunt saying 'Don't mess with NZgirls', only the stunt went horribly wrong. Once the guy was a fair few metres off the ground, he struggled and fell out of the harness. He was rushed to hospital with minor cuts and bruises, and law suits brewing." and had two attachments, 1 of the civil phone caall thing and 1 of the supposed accident. she'd sent it to about 30 of us, so its definitely getting around.

10:33 AM NZDT

 
Anonymous Anonymous said...

To anonymous @ 5:20...

I think you'll find thats not the only 'familiar' ad from a 'familiar' agency on that site...

12:53 PM NZDT

 

Post a Comment

Links to this post:

Create a Link

<< Home