Say no more
http://www.nzgirl.co.nz/articles/5981
posted by CB at 2/18/2006 03:47:00 pm
Saturday, February 18, 2006
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5 Comments:
Just a stupid question: Why is their no mention on the NZgirl website of the viral mpeg that was sent around with the fence-hugging tomato sauce guy swearing at the camera crew? Wasn't that part of the whole gag?
Curious
12:34 pm NZDT
My educated guess is because it wasn't really appropriate for the broad audience. That it was perhaps made mainly for nosey stupid journos.
1:01 pm NZDT
Clever? - yes
Smart? - I think not.
Not withstanding the fact that it has caused great debate, and got lots of industry opinion and coverage:
-Who was the primary target audience? I don't think it was NZ Girls.
-How open to receiving (and then running) genuine news / PR from DDB or NZ Girl will the media be in the future? nobody likes to feel totally duped.
-What will the reaction of the same media to the rest of us in our industry in the future?
-Will it win any awards for DDB? I honestly don't know but I doubt that the NZ shows will look very favorably upon it - I mean, it'll be judged by DDBs peers.
Hey, I'm not jumping on the 'sore loser' / bitchy bandwagon at all, in fact I'm fascinated by what I see could create a huge debate over the future direction of 'advertising'. When is it going too far?
We will have to wait and see I guess.
1:49 pm NZDT
Yeah, I think you're right. Girls and gossip don't go together at all. Good call bro.
I'm sure you know for a fact that girl's aren’t talking about it. You sound like you've done your homework.
Anyway, lets all move on and make a TVC and a double page spread.
2:08 pm NZDT
2.08 - why are you bagging traditional media? Why don't you just try to do a good TVC or DPS - those media are only as good as their content. Why is 'different' media any better than a TVC or DPS? If the content is no good then it doesn't matter how innovative the media is. The NZ girl stunt was PR not advertising. PR that puts the client's name in the limelight. But without any content. What was its message? What are we meant to think about the company after seeing their stunt unfold? What happened to the 'don't mess with NZ girls' strategy? That is a great strategy that has been overlooked and passed over for a vacuous PR gag. Shame.
11:52 am NZDT
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