A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, February 28, 2006

Toyota RAV4

The whole family laughed out loud. Bloody good.
The print is nice as well.

Connan James



Anonymous Anonymous said...

Gold. Funniest Toyota ad since Bugger.

9:56 AM NZDT

Anonymous Anonymous said...

I laughed.

10:35 AM NZDT

Anonymous Anonymous said...

For those of us that haven't seen it....

10:41 AM NZDT

Anonymous Anonymous said...


10:45 AM NZDT

Anonymous Anonymous said...

Shame there weren't any aquasplashes on it though.

11:16 AM NZDT

Anonymous Anonymous said...

I thought it was an ad in the 'Spray and wipe' campaign. Seriously... if you change the music over to the 'so thank... spray and wipe' music you could totally use it. Not sure that it should be classified in the same sentence as Bugger. Or the far superior Yaris spot that Saatchis recently did.

1:12 PM NZDT

Anonymous Anonymous said...

Yeah, I wish I had made this ad too...

1:39 PM NZDT

Anonymous Anonymous said...

Bugger it is not

1:39 PM NZDT

Anonymous Anonymous said...

I never laughed at bugger, but this made me laugh.

2:02 PM NZDT

Anonymous Anonymous said...

Yeah I wished I'd though of sticking yet another crappy 60s tune onto a feature-length TV sitcom reject.

2:07 PM NZDT

Anonymous Anonymous said...

It didn't make sense to me when I saw it on TV. I'm not being bitchy I'm being honest. There were no visual cues to me that said that it was a couple trying to kill each other over the car. I just thought a whole load of accidents were happening... I had to read the blog intro on campaignbrief just before so that it made sense to me.

2:11 PM NZDT

Anonymous Anonymous said...

Yep funny....about time someone did a decent ad in this country that might win an award overseas. Good production. Good track. Made me laugh. Should do OK.

The idea/stra path is a little done though. (bugger not) It seamed a bit simliar to the ad with the two guys wanting to park the passat and there ends up been a lot of lugage in the back of the car so he has to walk it back to hotel. They also fight to see who gets the car. Also not a bad thought.

Seen other similar creative paths as well (the down fore of reading to many award annuals, archives and so on).

What made bugger good was it got into the heart of what life on the farm is like and used those little things well, so every rural related person understood it and made them feel like it was their ad. Forexample: Using a vechile to pull a cow out of the mud ( you usually use a trator which is more powerful than a ute- so the power SMP works well here) It seamed like it was created on the farm or by someone with a farming background. resulting in funny, strong creative that also worked extremely well.

Still RVA4 is a goody for the TV. I think it well done and will work well. Congrads to saatchi's on a job well done.


2:21 PM NZDT

Blogger leanmeanfightinmachine said...

Just read the credits....long list, i wonder who actually wrote the script?

why don't they just put 'saacthi' AK under creative?

Soon credits will go from alot of different people's names (what we have now) to people's names doubling up everywhere. Wow this is new one....

First list of creative credits that top 12 i will give them a bottle of MUM.


2:30 PM NZDT

Anonymous Anonymous said...

There are three creatives on the ad. Crazy.

2:42 PM NZDT

Anonymous Anonymous said...

It took three people to create this rubbish? Crazy.

3:09 PM NZDT

Anonymous Anonymous said...

Here we go again someone did an ad that stands out from all the other clutter on TV. Lets we see how fast it can be ripped apart.

Personally I think we should be discussing how in the fuck an ad where a couple trying to kill each other got sold to a global client like Toyota. It takes a brave client with a lot of trust to let their agencies run with an idea like this. Congratulations to Saatchi for delivering. Clear your shelves your going to need some room.

3:26 PM NZDT

Anonymous Anonymous said...

What was the car again?

3:35 PM NZDT

Anonymous webster said...

It's a cool ad.
It's not gonna require shelf-room to be cleared though.

And it's you're not your.

3:35 PM NZDT

Anonymous Anonymous said...

I couldn't create three people from that. Crazy.

3:44 PM NZDT

Anonymous Anonymous said...

I can't stop touching myself everytime that chick gets hit with the bowling ball.

How much better would it be if it was a piece of 2x4 pine. Solid, you know. I love chicks getting bashed in the head.

Make me touch.

3:45 PM NZDT

Anonymous Anonymous said...

Dumb and dumberer.

3:49 PM NZDT

Anonymous Anonymous said...

Yeah three people to write an ad is ridiculous. Why doesn't someone stand up and do something. This is crazy - those bastards must be mad lazy or something.

And it's crap, I mean you don't see three people doing a crap do you? Except maybe in Mpegs on the information superhighway. I've seen three people doing a crap in an Mpeg. Actually come to think of it I've seen three people doing something else in an Mpeg. One of them was kissing the front end of a gaot too.

Actually compared to that Mpeg it's bloody genius. But compared that Mpeg where a guy jumps across the pool and smacks his nuts I'd say it's a five out ten.

Have you seen that Mpeg where a midget is receiving a blow job from a hooker? Yeah, too funny. Rav 4 so doean't even come close to that.

Although I did see a shit Mpeg of a dog licking his balls. It beats that for sure. I think it does anyway.

What was this all about? Yeah Three fucking dirty creatives. They're probably all fiddling with each other now. Maybe we'll see the Mpeg soon.

3:53 PM NZDT

Anonymous Anonymous said...

Hey Webster are you a small black midget from a shit early nineties sticom?

If yes, you should be dead dude! What the hell are you doing? How is hell little man?

3:55 PM NZDT

Anonymous Anonymous said...

Imagine hitting Webster on the head with a bowling ball.

That would of Made Rav heaps funnier.

3:59 PM NZDT

Anonymous Anonymous said...

I don't know why everyone is creaming themselves over this. It looks like a mildly commended to me.

4:43 PM NZDT

Anonymous Anonymous said...

Yeah, agreed. Good but not great.

4:50 PM NZDT

Anonymous Anonymous said...

Is it supposed to appeal to NZers? Has a very american look to it.

5:01 PM NZDT

Anonymous Anonymous said...

Certainly nothing to Rav about.

5:03 PM NZDT

Anonymous eatshit said...

backing up to the miserable cowardly anonymous prick who consistently brings a new level of stupidity to the table:

How the fuck could you not get this ad?

Visual cues? what like the car at the front end?

I'm sincerely interested in how you would you have made it better. Because i don't think you could have. Another solid crack at fame from saatchi's and a legend client. Well done youse guys... i'd love this on our agency reel. As for anonymous you can fuck off. I'm really sick of you.

5:10 PM NZDT

Anonymous Anonymous said...

Amazing how much hot air one average car commercial can create.

5:27 PM NZDT

Anonymous Anonymous said...

Re: dude who wrote the above comment.

I saw it twice and once with a bunch of mates. They didn't get it either. I knew it was something about a car but what I didn't get AT ALL was the fact that they were trying to kill each other. It's been really badly edited together. I thought (and all my mates thought) that it was a series of accidents happenning to both of them. There is nothing in the ad that gives the consumer clues that they are plotting against each other. I think a re-edit is needed to make it make sense.

5:28 PM NZDT

Anonymous Anonymous said...

Agree with the American comment. I thought it was an overseas ad that was imported in. Not very NZ at all. Probably'll do well at AWARD tho'.

5:40 PM NZDT

Anonymous Anonymous said...

What exactly would you say in the ad is American?

11:09 PM NZDT

Anonymous Roger Thornton said...

The whole thing has an American feel. It's like condensing 'The War of the Roses', the 1989 movie with Michael Douglas and Kathleen Turner. They try to kill each other in similar ways. Probably Jay and Andy saw it when they were teenagers back in New York.

11:40 PM NZDT

Anonymous Anonymous said...

Agree about edit, think idea comes across but it's not totally clear for a while that they're plotting. American feel - maybe coming off 'Mr and Mrs Smith'.

Like it tho, made me laugh.

8:48 AM NZDT

Anonymous Anonymous said...

Why it looks American...

Ok, the house looks American - no kiwi couple could afford a house that large, and if they could they would certainly not be that young, or decorate it in such a hideous fashion.

Only an American woman would wear that horrendous outfit. Only an American would have a ten pin bowling ball at home.

In fact, I'm struggling to find a single thing in the ad apart from the street in the end scene that looks remotely kiwi.

8:57 AM NZDT

Anonymous Anonymous said...

I think it looks slightly Czechoslovakian with just a hint of Japanese.

But that's just me

9:59 AM NZDT

Anonymous Anonymous said...

I think it looks really nice, but yeah it doesn't have an 'everyday people' good ol' Toyota NZ feel to it. And that is what I thought the whole brand strategy of NZ Toyota was. It's certainly not another Yaris. Go the Yaris, that ad is great!

10:17 AM NZDT

Anonymous Anonymous said...

You may not get it the first time, but you'd be an absolute tard not to get it the second time. And probably not smart enough to afford a new car. I like the fact there's a lot to take in, meaning you won't get bored so quickly after seeing in on TV 100 times.

They could have made it more car ad like for some of these bloggers. How about different shots of the target buyer driving through different parts of the country. A city shot, a country shot and definitely a going to the beach shot. They should be shown to be enjoying the car and singing something like... say.... 'What a wonderful world'. Yea, that's a Toyota song.

Fuck I'm good, I gotta get a job in advertising.

10:59 AM NZDT

Anonymous Anonymous said...

I think it's more Canadian than American.

11:17 AM NZDT

Anonymous Anonymous said...

Yeah, look all I'm saying is that I didn't get it with the way it was presented to me. I haven't been nasty about this ad like some other people on this site, I've just said what I think. I'm allowed to have an opinion and considering I'm an ad geek, if I didn't get it then I think there might be a fair few other people (i.e. consumers) that'll be thinking the same as me. It's just one person's POV, you don't have to agree with me but you don't have to call me a 'tard either.

11:32 AM NZDT

Anonymous Anonymous said...


11:38 AM NZDT

Anonymous Anonymous said...


11:39 AM NZDT

Anonymous Anonymous said...

sweet jesus there are a lot of small minded petty pricks on this blog. This is a great ad, bold, entertaining and funny. For toyota to buy it is pretty fucking amazing. agreed, it looks a bit american but that's because slapstick, comedy violence is a trademark of american movies (and ads - fox sports etc). this is a fucking world class ad and anyone who is bitching about the edit etc is either jealous or stupid. It's about time the TV in New zealand improved instead of one half decent ad a year that wins axis gold but does fuck all anywhere else. nice work saatchis.

11:47 AM NZDT

Anonymous Anonymous said...

I wasn't necessarily talking about you. And don't ever put a ' in front of tard again. Slang is slang, and should never ever be used in the presence of correct punctuation. But seriously, if you saw it twice and still didn't get it you really are a tard. My wife got it, and I can tell you, I definitely married her for her looks over anything else.

11:47 AM NZDT

Anonymous Anonymous said...

I married my wife because she's a squirter.

11:59 AM NZDT

Anonymous Anonymous said...

I slept with her for the exact same reason

12:20 PM NZDT

Anonymous Anonymous said...

I was wondering why my kid was a Ginga.

12:27 PM NZDT

Anonymous Anonymous said...

I've had two of 'em.

12:45 PM NZDT

Anonymous Anonymous said...

squirters or gingas? be proud either way mate

12:47 PM NZDT

Anonymous Anonymous said...

Or was it a squirting ginga?

12:57 PM NZDT

Anonymous Anonymous said...

Are Gingas the new black?

12:59 PM NZDT

Anonymous Anonymous said...

No, they're the new Friday.

1:00 PM NZDT

Anonymous Anonymous said...

Gingas are a genetic mutation.

1:03 PM NZDT

Anonymous Anonymous said...

Now there's a ginga in the wood pile.

1:06 PM NZDT

Anonymous Anonymous said...

Good to see that prejudice and hatred can still flourish and that the protection of political correctness hasn't yet been afforded to that particular sub-group.

1:09 PM NZDT

Anonymous Anonymous said...

Remember that ad for rum that had a black female teacher reeling back in disgust because a ginga had touched her? Is there any group of people left on the planet that you could treat in that way and get away with it?

1:14 PM NZDT

Anonymous Anonymous said...

Why are gingas over-represented in TV advertising? In particular kids. Keep an eye out for ginga kids in ads next time you sit down in front of the box. Anyone would think NZ is half ging.

1:21 PM NZDT

Anonymous Anonymous said...

def 'war of the roses', and 'mr and mr smith', but also there's a kids book (sad that I know), called 'two of everything', where the parents hate each other so much they demolish everything until the kids say 'enough' and seperate the parents. Come to think of it we should seperate the blogs into the old people and the kids.

1:39 PM NZDT

Anonymous Anonymous said...

11:47am - I'm so glad I don't work in the same ad agency as you, you sound like a complete cockmunch.

1:41 PM NZDT

Anonymous Anonymous said...

1.41- I'm sure you much a lot of cock yourself, and Im glad I don't work with you at ogilvy too.

1:52 PM NZDT

Anonymous Anonymous said...

Whoever wrote that crap about the kids book is the tardiest of tards. Do you cry yourself to sleep at night? You are destined to a mediocre life I'm happy to say.

2:15 PM NZDT

Anonymous Anonymous said...

1:52 - sorry Mr. Smith employee.

2:28 PM NZDT

Blogger nzcreativecircle said...

Jeeeeezus. 63 comments on this and some really long, considered ones. This may be a new nzcc record. Better have a look at the ad. Been getting pissed at Prego all afternoon.


7:20 PM NZDT

Anonymous Anonymous said...


8:44 AM NZDT

Anonymous kinda lingers said...


9:27 AM NZDT

Anonymous Anonymous said...

Fuck me, I must have seen that ad dozens of times and I still laugh. It must be good. That bit where he spits out the tooth at the bottom of the stairs. Nice touch. (That's 66.)

7:53 PM NZDT


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