A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, February 02, 2006

Trumpet Blowing

Is it just me, or does anyone else think that those Trumpet Making Summer Simple ads are fabulous?


Anonymous Anonymous said...

It's just you

10:51 AM NZDT

Anonymous Anonymous said...

And you wrote them.

11:05 AM NZDT

Anonymous Anonymous said...

just you.

11:42 AM NZDT

Anonymous Anonymous said...

They look good. Idea is a bit generic.

Who hasn't done a 'tips for...' ad for a client in their time?

Even Lion Red did it.

Guess that means open season on the Trumpet account over winter then.

12:03 PM NZDT

Blogger darryl parsons said...

I liked the 'undies, togs' one.

12:34 PM NZDT

Anonymous Anonymous said...

Are they online anywhere?

1:16 PM NZDT

Anonymous Anonymous said...

Yeah i liked the togs/undies one too but c'mon guys, it could have been an ad for anyone. Fruju, L&P, Coke, Snickers, Export, Coastguard... call me a client but would it have killed it to have the guy maybe eating a trumpet?

1:20 PM NZDT

Anonymous Anonymous said...

Trumpet Making Summer Simple - Dear poster, putting caps at the start of each word is a give away you wrote them. I prefer the one with Rachel Hunter in it.

1:21 PM NZDT

Anonymous Anonymous said...

funny and good and they look nice.

1:36 PM NZDT

Anonymous Anonymous said...

'complicating summer' may have been a better catch-phrase

1:36 PM NZDT

Anonymous Anonymous said...

I fucking hate that whole "yeah but it could be an ad for anyone" bullshit. Fact was it was a campaign for Trumpet, first in best dressed.

Or are you trying to be "ironic", clever clogs?

Thumbs up to Trumpet.

1:42 PM NZDT

Anonymous Anonymous said...

reminds me of the ads the public kindly send in to agencies with "insert produt here" at the end.

1:43 PM NZDT

Anonymous Anonymous said...

Thumbs up to Trumpet. - you're still capping letters

1:44 PM NZDT

Anonymous Anonymous said...

totally disagree with you thumbs. A creative's job is to sell specific products or services - not just make people laugh. If it could be for anyone else it's not a good ad. Thats advertising simplified so eat shit.

1:46 PM NZDT

Anonymous Anonymous said...


1:47 PM NZDT

Anonymous Anonymous said...

Junior creative writes ad, is proud, posts for praise, gets shot down, stands up work work pretending to be other poster, gets shot down. Probably won't either write a generic ad or post for praise again. All part of lifes learning.

1:52 PM NZDT

Anonymous Anonymous said...

Who did write them?

2:01 PM NZDT

Anonymous Anonymous said...

I have not seen them but they do sound a bit generic.
Lets remember though these FMCG clients aren't always the most fun to work on. So if they managed to get something that's a bit of a laugh out it's probally not such a bad thing. I mean has there ever been a good ice cream ad (for arguements sake) made in New Zealand?
And as for the 'it could have been for anyone' arguement it does get a bit annoying. I mean it makes sense in a way but then again it doesn't. 'Just do it' could have just as easily been done for Reebok. The fact is Nike had the balls to do it first.

2:14 PM NZDT

Anonymous eatshit said...

Sorry for boring you mate, but Nike ads usually have shoes in them. This campaign wasnt just ice-cream category generic but generic-generic...

2:29 PM NZDT

Anonymous Anonymous said...

oh please - "FMCG clients aren't always the most fun to work on" - hmm, chocolate, ice cream, fizzy drink, bubble gum, lollies, chocolate milk, no I'd rather be selling rectal cream.

How many of us could sing the entire popsicle band ad 20 years ago. The recent big nuts ice cream ad was good... want me to go on?

"Nike had the balls to do it first" - do what?


3:02 PM NZDT

Anonymous Anonymous said...

In reference to the above comment, I don't think that the previous poster wrote the line 'just do it' but I could be wrong.

After all, I did hear that retired American creatives like using this blog.

3:14 PM NZDT

Anonymous Anonymous said...

I didn't do the Trumpet ad.
I didn't stick up for it.
I don't really remember the popsicle song but I do renmember the ad was shit.
The nuts ad is a lame joke although to be fair the original was funny.
And no...I did not create the Nike ads when I was 10 years old.
Come on I was trying to be positive your just trying to be nasty.
If you want to be lame use your name

3:37 PM NZDT

Blogger lynchy said...

If you want to see the 'Undies' spot (the best one of the series), go to the CB Blog (www.campaignbrief.com) then to the 'Seen + Noted February' posting. Personally, I think this one might do OK at the award shows - like thousands of so-called generic ads have done over the years. They were created by recently arrived (ex Marketforce Perth/Clemenger Melbourne) lads Levi Slavin and Dave Govier @ Colenso BBDO, Auckland.

3:41 PM NZDT

Anonymous Anonymous said...

Hi Levi and Dave. It's been nice debating this with you.

Like the comment you posted on CB too.

"Anymore trumpet to be seen? I think it's a great ad. The observational humour shits all over Jerry Seinfeld and his bagels."

No wonder you don't know the greatest popisicle band in the world, it probably didn't run in australia.

3:55 PM NZDT

Anonymous Anonymous said...

Mmmmm... this is on the CB Blog in reference to the 'Undies' spot....

After so much debate on this blog about ads borrowing interest from other sources, it's amusing to see the Trumpet ad. It's a direct lift from a Tropfest film from a couple of years back. Not that there's anything wrong with that, in fact it probably helped sell the spot in to a nervous client. I'm sure the large pack shot in the opening frame helped immeasurably too.

8:48 AM NZDT

Blogger Mike Pervert said...

Im still a knocker, but a hypocritical one. I laughed righ through the undies one last night.

9:53 AM NZDT

Anonymous Anonymous said...

I soiled mine

9:41 PM NZDT

Anonymous Vixinoz said...

I thought the undies /togs add was brilliant i managed to see it when i was in NZ, i want to see it again and show people, can i get it off the trumpet website i wonder?

9:19 PM NZDT


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