A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, February 15, 2006

Y & R on the piss again

Y&R has won the Bacardi- Martini business.

In a press release, Y&R effectively said the global allignment of this global account to the Mother network gave them sufficient confidence to approach the local distributor, Glengarry Hancocks, and Robert's your Mother's brother.

Brands include Bacardi, Bombay Sapphire, Grey Goose Vodka and Dewars.

The Y&R bar should be a lively place on Friday nights. And Mondays. Tuesdays...

26 Comments:

Anonymous Anonymous said...

Great, I hope they are ready for some effectively average work.

10:41 PM NZDT

 
Anonymous Anonymous said...

They must have won it on the strength of their Burger King "monkeys" campaign.

9:05 AM NZDT

 
Anonymous Simian said...

How wrong was that!

9:39 AM NZDT

 
Anonymous Anonymous said...

... deeply, deeply wrong.

That campaign should be a case study on how not to do a campaign.

9:51 AM NZDT

 
Anonymous Anonymous said...

Good on them, although that account is more pain then pleasure.

10:02 AM NZDT

 
Anonymous Dean martini said...

At least they can drink to forget.

10:19 AM NZDT

 
Anonymous Anonymous said...

That monkeys campaign looked like it was created by repressed 11 year-old boys with attention deficit disorder.

10:41 AM NZDT

 
Anonymous George said...

I can just see the brief that came from the planners -

We've done some exhaustive research in the boardroom after work with some chippies and coke and pizza, and when people think burgers, they think humanised simians.

What was actually said was overheard from a very disinterested participant who mumbled under his breath "These people are a bunch a fuckin monkeys"

11:26 AM NZDT

 
Anonymous Anonymous said...

I think youll find LOOP recordings are the creative and they latched on to Y&R kind of like what Assignment did with JWT. Y&R will just be pushing the buttons...

11:32 AM NZDT

 
Anonymous Anonymous said...

Huh?

11:34 AM NZDT

 
Anonymous Anonymous said...

Yeah, but Y&R might be making money out of the ventre.

But, that's just what I overheard at the Northern Club.

11:39 AM NZDT

 
Anonymous Anonymous said...

There were monkeys pushing buttons in the ad and the ad agency. HAHAHAHAHAHA

11:58 AM NZDT

 
Anonymous Anonymous said...

Nah, a monkey would've come up with a better campaign than that.

12:20 PM NZDT

 
Anonymous Anonymous said...

I think you'll find, although fictional, they more resemble apes than monkeys. The ape superfamily includes: gorillas, chimps and humans, and do not have tails. Calling an ape a monkey is like calling a pig a sheep. The guy who used the term "simians" was right on the money. Simians include both monkeys and apes. Well done George.

Grant

1:23 PM NZDT

 
Anonymous Anonymous said...

Bravo to that comment. Chimps are not monkeys. And while we're on the topic, polar bears are nver found with Antarctic species like penguins.

1:33 PM NZDT

 
Blogger Kat said...

What's this about Loop Recordings?

1:48 PM NZDT

 
Anonymous george said...

I only used the term simians because I like the sound of it, not because I'm that clever. House Industries have a font called simian that was developed for the planet of the apes film. I've never got it working myself, a bit hard out for me. It's a real shame because it comes with some great ligatures. http://www.houseindustries.com/index.php?page=showfont&id=24 I have the wallet.

2:16 PM NZDT

 
Anonymous Anonymous said...

So true. You know what else? I've never seen a homeless person sleeping under newspaper, or in a cardboard box.

That loop recordings thing doesn't make sense. Please explain yourself "Anonymous at 11.32".

Grant

2:20 PM NZDT

 
Anonymous Anonymous said...

Y&R and creative.

Now there's a few words you don't often see together.

2:41 PM NZDT

 
Anonymous Anonymous said...

Yeah Grant.

2:45 PM NZDT

 
Anonymous Hamfister said...

Jeneal and a primate. I'd pay to see that.

And Grant, if you want to be anonymous, don't sign your name at the bottom.

2:55 PM NZDT

 
Blogger Yeah-Grant said...

Really?

Grant

5:33 PM NZDT

 
Anonymous nutmustard said...

Grant get back to work. It's that thing you do in front of your computer and it's the reason that money thing goes in your account every month.

9:30 AM NZDT

 
Anonymous Anonymous said...

Monkeys are funny. So is Grant.

12:49 PM NZDT

 
Anonymous Anonymous said...

BTW shouldn't the title of this post be: 'Y&R take the piss'?

12:51 PM NZDT

 
Anonymous Anonymous said...

I've heard Bacardi has a budget the size of the corner dairy...

1:13 PM NZDT

 

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