adidas Honored As Cannes 2006 Advertiser Of The Year

adidas Honored As Cannes 2006 Advertiser Of The Year

The Organizers of the 53rd Cannes
Lions International Advertising Festival have announced that adidas will
be awarded the prestigious Advertiser of the Year award, which will be
presented to Erich Stamminger, President and CEO of the adidas brand, in
honor of their creative and innovative advertising.

The award recognizes the awe-inspiring, imaginative and original global
communication of the adidas brand, as well as its worldwide influence on
lifestyle trends with industry-leading products. adidas ads have been
awarded an outstanding 34 Cannes Lions across all media during the last
decade, 11 of which were won last year.

"We are delighted to honor adidas in recognition of the brand's success
at Cannes over the last few years. Their numerous awards are a testament
to a client who truly understands the creative process and is passionate
about creating great work," said Terry Savage, Executive Chairman of the
Festival.

Erich Stamminger, Executive Board Member of adidas-Salomon AG and
President and CEO of the adidas brand, will receive the prestigious
Advertiser of the Year trophy at the Festival on the evening of June 24.

Commenting on adidas winning the award, Erich Stamminger said, "We`re
honored that the organizers of the Cannes Lions Festival have chosen
adidas as Advertiser of the Year, the industry`s most prestigious honor
and a singular success for our brand. With our partners, TBWA and 180
Amsterdam, we continue to look for ways to push the creative boundary -
creating powerful new campaigns, which can connect with consumers both
emotionally and personally, and which we plan to build upon shortly
during the World Cup in our home market."