A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, March 31, 2006

Ads Suffocate Yesterday's Fastline

 
Did anyone notice that in yesterday's Fastline that three-quarters was advertising - and the editorial had to scream & yell to be noticed around it? Reading the editorial was like trying to navigate your way through the Takapuna markets on a Sunday morning - a bloody nightmare!
I realise that advertising is the life-blood of any publication, and without it we wouldn't have jobs... but surely the primary reason we read it is for the news - not the advertising?
 
 

 

3 Comments:

Anonymous Anonymous said...

stop your moaning.

5:12 PM NZST

 
Anonymous Anonymous said...

ironic

11:15 AM NZST

 
Anonymous Anonymous said...

28% of the editorial seems to be pilfered from the blogs too.

Shabby.

9:46 AM NZST

 

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