A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, March 27, 2006

Advice from a Very Senior Creative Director in Auckland.

Who must of course remain anonymous. But it's true.

'You always find that it's six percent of people who want to take out the scene that 84 per cent of people will find funniest.'

John Cleese on the editing of Monty Python and the Holy Grail.

5 Comments:

Anonymous Anonymous said...

why anonymous?

4:36 PM NZST

 
Anonymous Anonymous said...

Wouldn't that really be advice from John Cleese?

Grant

4:47 PM NZST

 
Anonymous Anonymous said...

What do the other 10% think?

4:53 PM NZST

 
Blogger darryl parsons said...

The 10% are the ones that have no sense of humour.

The 6% are the ones that have no spine.

The 84% are the general population of consumers.


The 6% get so caught up in how the 10% might feel about something, they forget that they are actually targeting the 84%.

The 6% don't want 84% of people to love your product and 10% of people to hate it.

The 6% would actually prefer 100% of people to look at your product and feel indifferent.

11:22 AM NZST

 
Anonymous Anonymous said...

my head hurts.

12:21 PM NZST

 

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