A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, March 20, 2006

And the Grand Axis Winner Best In Show goes too...

Any punts?

51 Comments:

Anonymous Anonymous said...

How about you spell 'too' as 'to' you fuckin' retard.

11:28 AM NZST

 
Anonymous Anonymous said...

angry puss

get back to your DM leaflet.

11:48 AM NZST

 
Anonymous Anonymous said...

That sauce packet/landmines thing Mojo did is the only thing that's made me sulk like a jealous little bitch. Faaah it's clever as.

12:17 PM NZST

 
Anonymous Anonymous said...

Snack Right or Easy Off Bam. I'm split down the middle.

12:41 PM NZST

 
Anonymous Anonymous said...

Viva Fm

1:26 PM NZST

 
Anonymous Anonymous said...

Genesis - we've got loads of gas!... Genius!

2:13 PM NZST

 
Anonymous Anonymous said...

I really like what Briscoes is doing at the moment - beautifully crafted stuff.

2:14 PM NZST

 
Anonymous Dunedin said...

I'm not biased but the move to Dunedin campaign is pretty damn sharp.

3:07 PM NZST

 
Anonymous Anonymous said...

What about that 'I'll eat my hat' stripper guy for door paint stripper on TV.

3:13 PM NZST

 
Anonymous Anonymous said...

For some reason I really trust him. Maybe it's the hat? There's a slight nagging doubt though - he is pretty chunky which could suggest he's ingested a number of hats.

3:16 PM NZST

 
Anonymous Anonymous said...

It'll be something with Colenso, Saatchi or DDB wriiten in the keyline.

3:19 PM NZST

 
Anonymous Anonymous said...

How about the cyber-penguin (rendered by a 3 year old retard) that sings about "the warmest feet in the world" and winks a lot. "Oh yeah"

3:22 PM NZST

 
Anonymous Anonymous said...

Someone's forgetting Matua..

3:29 PM NZST

 
Anonymous Anonymous said...

I've been working on some P.O.S. I think it will surprise a few at Cannes this year.

3:33 PM NZST

 
Anonymous Anonymous said...

Oh god! Someone's forgotten the Matua!

3:33 PM NZST

 
Anonymous Anonymous said...

Celebrate with Matua!

3:39 PM NZST

 
Anonymous Anonymous said...

Nah, the move to Dunedin campaign ticks the boxes for me.

3:40 PM NZST

 
Anonymous Anonymous said...

Do they really have their own planes?

3:49 PM NZST

 
Anonymous Anonymous said...

Vaginal thrush chick (even tho' it's not a NZ one).

4:45 PM NZST

 
Anonymous Anonymous said...

Eating media lunch... 'film in a bowl'.

Catmur was moved by it. A real consumer insight.

4:46 PM NZST

 
Anonymous Anonymous said...

I'd have to admit, the bowl really moved me and I was left wanting more. A second helping if you will. Fourth even. I hear they're going to turn it into a movie.

4:56 PM NZST

 
Anonymous Anonymous said...

Film in a bowl. You could have a campaign. Film on a dinner plate. And film in a pan.

5:04 PM NZST

 
Anonymous Anonymous said...

Bookburger. Burger King.

5:05 PM NZST

 
Anonymous Anonymous said...

the totalspan camapign with the robotic dog and two fat people singing will take gold, maybe not grand axis though. 'who can? totalspan'

5:12 PM NZST

 
Anonymous Anonymous said...

Versatile garages will be pushing Totalspan pretty hard. Hope Thor God of Thunder doesn't get too bitched at Axis and have a go at Totalspan Dog! Still, if he can't break into a garage he'll be boned trying to smash a cyber-pup.

Catch your bus Thor, catch it real good.

5:17 PM NZST

 
Anonymous Anonymous said...

Dean Taylor.

That's if 'street theatre' is eligible.

5:31 PM NZST

 
Anonymous Anonymous said...

It was an 'ambient shunt'

6:12 PM NZST

 
Anonymous Anonymous said...

Hills Flooring. Some people say they"ve got fluff in their veins.

7:34 PM NZST

 
Anonymous Anonymous said...

We're forgetting the Farmer's Red Dot Sale. totalspan, Hills Flooring, they don't stand a chance against that genius use of bigger than before red dot. It took out the Effies. And it'll take out the big one at Axis. I'll bet Neil Livingstone's Whitehouse quim soaked moustache on it. (There's a nasty image for you.)

8:08 PM NZST

 
Anonymous Jon H said...

All you guys are forgetting the magic that is Stephen Fleming in those Fujitsu air conditioning ads.

8:46 AM NZST

 
Anonymous Anonymous said...

Snack wrong..

9:12 AM NZST

 
Anonymous Anonymous said...

Auckland. Glass.

9:15 AM NZST

 
Anonymous Anonymous said...

Skydiving School.

11:48 AM NZST

 
Anonymous Anonymous said...

Gotta get gottage, gotta get a Skyline..

12:38 PM NZST

 
Anonymous Anonymous said...

St. Johns Ambulance - old woman with help bracelet

12:47 PM NZST

 
Anonymous Anonymous said...

Definitely the Continental Soup rebranding.

S

1:01 PM NZST

 
Anonymous Anonymous said...

David Bell & Ben Pegler - Axis adschool invite 2005

2:06 PM NZST

 
Anonymous Anonymous said...

Condoms

2:13 PM NZST

 
Anonymous Anonymous said...

Christchurch city 'Take a Punt' (feat. Andrew Mehrtens).
You could say this beautifully written ad is a sure bet.

2:18 PM NZST

 
Anonymous Anonymous said...

DB - Thirstbusters

3:47 PM NZST

 
Anonymous Anonymous said...

I like the Genisis ad.

4:29 PM NZST

 
Anonymous Anonymous said...

is that you Mike W?

4:59 PM NZST

 
Anonymous Anonymous said...

No, it's my Mum.

5:24 PM NZST

 
Anonymous Anonymous said...

You guys are all funny wankers. But what about saying something legit. I reckon be the ball - dammit.

8:35 PM NZST

 
Anonymous Anonymous said...

Yeah, could be. haven't seen much else on the same level this year.

8:38 AM NZST

 
Anonymous Anonymous said...

The ball? Are you out of your mind?

.. it was a huge wank that idea.

8:54 AM NZST

 
Anonymous Anonymous said...

Landmines, the ball, coastguard tvc, 42's hero ad, mini street maps, undies/togs and nothing from saatchi.

8:56 AM NZST

 
Anonymous Anonymous said...

Coastguard TVC. That's shithouse. The only way that'll get something is if Worthington uses his muscle on the jury to force it through. Anyone remember Grand Axis TV going to Grainwaves last year. What the fuck? I expected a lot to come from Saatchis this year. Haven't seen much good out of colenso outside of that Playboy stuff and the Trumpet stuff so Colenso might take a backseat this year.

9:33 AM NZST

 
Anonymous Anonymous said...

Trumpet must have a chance. Hard category, and more original than RAV 4 (very popular, but just another slapstick execution), Delisio is elegant and really different for a packet of crisps. I reckon Telecom crap movies should get something for moving the category forward. There'll be tonnes of Saatchi one offs that get silver, bronze etc. DDB will be the big disappointment, except for Darth Tater, but they can't rely on the old faves of Sky or VW to help - nothing good for at least a year. I mean, they even did that Durex campaign that nobody gets. NZ Girl might get a mention but I can't wait for the boo if it picks up metal.

Funny, the two most popular TVCs, Trumpet and Rav 4, were done by the Aussie/US imports. Remember how everybody was bitching about the big agencies hiring overseas?

11:53 AM NZST

 
Anonymous Anonymous said...

St John s Ambulance. No. Thank YOU.

3:05 PM NZST

 
Anonymous Anonymous said...

11:53am - I think you might be right on that. I just assumed DDB would have heaps of good shit but thinking about it more now, yeah, they haven't done too much. That pineapple lumps ad might be something and that Freedom radio ad has got to get something too. Yeah, I expect Saatchis to do a hell of a lot better this year than last year. Might to interesting to see if the mid-sized agencies pickup anything or if they get whitewashed like last year. Whybins has some nice stuff, M&C for Vespa, random odds and ends from FCB, MTC and Y&R as well. Even Grey has that trucking magazine thing that should pick up a bronze in the outdoor billboard single. Thoughts?

8:34 PM NZST

 

Post a Comment

Links to this post:

Create a Link

<< Home