A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, March 02, 2006

Axis call for entries

From the Axis CFE, page 1, quote:

"... Whilst my response was extremely sharp and insightful, it was also long
and boring

So, in a nutshell. Its time to celebrate great ideas

That's what AXIS is all about. Nothing more, And definitely nothing less."


Is such finely crafted copy representative of the care our industry takes
over the written word? Discuss.


Anonymous Anonymous said...

God is in the details, apparently.

12:41 PM NZDT

Anonymous Anonymous said...


1:36 PM NZDT

Blogger nzcreativecircle said...


4:14 PM NZDT

Anonymous The original poster said...

I was hoping this might spark a thread
about punctuation ...

My word wraps fell apart, but.

5:23 PM NZDT

Blogger nzcreativecircle said...

Never mind your word wraps, the point is valid. Punctuation is, well, important.

Can't blame the NCEA for this one. It's a matter for the Australian authorities. Or, more likely, the person who subbed the AXIS book.

7:25 PM NZDT

Blogger nzcreativecircle said...

Did you spot the deliberate error? Neither did we.

Let's keep this thread going.

7:32 PM NZDT

Anonymous Anonymous said...

Looks like a simple case of hitting the comma instead of the fullstop. Done it many times myself, lousy typist that I am. Mind you, it should have been picked up in proofing.

7:46 PM NZDT

Anonymous The original poster said...

"Did you spot the deliberate error? Neither did we."

What deliberate error?

9:05 AM NZDT

Blogger nzcreativecircle said...

Just a prophylactic measure in case we made an error.

Oh shit, we may have done it again.

2:09 PM NZDT

Anonymous Anonymous said...

No full stop in the first sentence. Full stop after 'nutshell' instead of a comma. No apostrophe in 'its'. No full stop after 'ideas'. Cap 'A' on 'And' after a comma.

Bloody excellent.

2:48 PM NZDT

Anonymous Richard Maddocks said...

No I'm not really him, but where is he?

MTC produced the CFE - anyone there care to comment?

4:51 PM NZDT


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