A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, March 21, 2006

Blink

Walked past bookshop at airport. Saw "Blink". Instinctively realised there was something to it. Bought a copy. Didn't read it. Gave it to a friend who didn't read it either. Buy a copy and don't read it. At least not past about the first chapter. You probably already know it.

By same guy whoe wrote Tipping Point. Quite onto it.

Intuitive Creative of Auckland.

9 Comments:

Anonymous Anonymous said...

Check out his articles for the New Yorker. Quite good.

Years ago he wrote the first article on the 'cool-hunting' craze.

Nah, I ain't read it either. I rely on our brilliant media companies/partners regurgitating quotes stuff out o it and trying to pass it off onto us as brilliant insights.

Just my initial gut reaction, of course.

12:22 PM NZST

 
Anonymous Anonymous said...

I did the same. Tipping Point was good though.

12:52 PM NZST

 
Anonymous Anonymous said...

I blinked and missed it.

1:37 PM NZST

 
Anonymous Anonymous said...

Axis Adschool won't - DB will force-read it to his misbegotten urchins just like Tipping Point.
Or that weighty tome 'Whack on the Side of the Head'.
Wack indeed.

2:11 PM NZST

 
Anonymous Anonymous said...

note to self: Auction unread Axis textbooks on trademe this week.

note to self 2: compile list of top DM agencies to send book to.

3:18 PM NZST

 
Anonymous Anonymous said...

I blunk and missed it.

4:19 PM NZST

 
Anonymous Anonymous said...

Who is that? 2:11
Tipping Point was actually quite a good book and highly relevant. And if you did not bother to read Whack then maybe you should re enroll. You sound like an idiot.

8:29 PM NZST

 
Anonymous Anonymous said...

What's the Blinking Point.

11:32 PM NZST

 
Anonymous Anonymous said...

If you have to read books on how to be creative...

2:41 PM NZST

 

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