A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Monday, March 06, 2006

Fuck Me - Trade Me sells for 700 million

Bet Sam Morgan had a great weekend. Fairfax has announced today they are paying $700 million for Trade Me.

Sam Morgan is 29 or possibly 30. Legend has it he began Trade Me when he needed a heater for his flat in Wellington. His Dad is economist Gareth Morgan and that has possibly been helpful. But still...

This is what happens when you have a good idea at the right time and follow it through.



Anonymous Anonymous said...

Or when you rename ebay

12:08 PM NZDT

Anonymous Someone who reads business magazines said...

Not quite accurate...

I thinbk you'll find eBay exists in NZ and has for as long time.

TradeMe is a diffferent, much more localised version of the on-line auction model.

What they have done recently with Real Estate and other new features is quite fresh.

If you have used eBay US, you'll find it's not really very user-friendly and quite complicated.

NZ is one a a very few markets in the world in which eBay is not the dominant player.

Sam Morgan is a smart guy. Last I heard they wanted 150 million for it. That was about 6 months ago.

Just FYI

12:35 PM NZDT

Anonymous Anonymous said...

It's fucken ebay, with a crappy logo.

But if you need a Firewire cable to connect your PC (not mac) to your camcorder, then please check out my auction.



2:00 PM NZDT

Blogger leanmeanfightinmachine said...

you are right about e-bay but there is many a trade me world wide. He was smart because he did it first here....

nz is very behind in the online shopping concept, so something of the type needed to happen, there are still many great ideas to do online that are done abroad and not here. God where do i start.

Anyway it's overpriced by 300 mil for ya records. Brought by paper group to shut them down. They had to have it, if they did not fairfax would be screwed on income and long term. And they need somethiing big to take on the INL in the future.

This online sales market is going to mature very fast and competitive, so he is smart to get out. Growth is not abroad, so the question is now bigger can it get in a small country- abroad is not a option for trade me.


2:04 PM NZDT

Anonymous Someone who reads business magazines said...

It doesn't need to get any bigger ie. go abroad. It's a Kiwi success story. Do you have a Trade Me a/c? I have one. So does my wife. My Mother in Law. Everyone I work with. People like Fairfax and it's CEO David Kirk ( remeber him) don't pay 700 lazy mill for something that isn't going to make money for a long time.

But whatever. Just watch the stockmarket response to this.

Back to my on-line share trading....

3:18 PM NZDT

Anonymous Jello Biafra said...

That's a million in interest a day.

I'd go home, have a wank, open a bottle of bubbly, get really fucked up, then cry.

3:29 PM NZDT

Blogger nzcreativecircle said...

Actually, that's a fucking good idea. It is Monday.

3:31 PM NZDT

Anonymous Someone who reads business magazines said...

Apolgies for the apostophe abuse - leanmeanfighting machine just wound me up. We'll see...

I too am going home for a wank. Or maybe a couple.

Actually, may not awit til I get home.

3:54 PM NZDT

Anonymous Anonymous said...

Can't beat a hate-wank on a Monday.

3:58 PM NZDT

Anonymous Anonymous said...

I wouldn't get out of bed for $700m.

5:19 PM NZDT

Blogger leanmeanfightinmachine said...

Business magazine reader.

1. When you in business you always got to grow. Businesses that don't - shrink and go bungeye.

2. Fairfax down 4pts today ASX.

3. Never said it does not make money- Trade me makes money.

4. It is a Nz sucess story. Correct.

5. I don't have an account. I preferr 'new' not other peoples junk.


5:31 PM NZDT

Anonymous Anonymous said...

Fucking liar.

You'd be the first one to fist your mother for it

5:34 PM NZDT

Anonymous Anonymous said...

LMFM - Trademe does new things you know it all. Even the NZRFU used it to sell tickets. You can even get a root on these these days.

If they were going to shut it down there would be a fucking big backlash about an aussie company fucking it and someone who has a quick amount of money to spend would go in with a Kiwi angle and clean up again. Would be a no brainer to market.

The real truth about why someone needed to buy it out is because some people have 1000's of good comments about their selling. They would never give that up for another site. It's who they are, it's a badge of honor.

They feel like they king of the Empire. They get the same sense of power that your boss gets when you're sucking him off.

6:24 PM NZDT

Blogger leanmeanfightinmachine said...

6.24, good to see you have no concept of how real business works. you sound like a trade me addict, have been fired for spending to much time online trading your mums undies to make 20c to pay your slingshot account account because you can not afford telecom broadband.

your speech is also shocking.

you should respect peoples comments/ knowledge you might learn something. oh you took my shut them down comments the wrong way. shut them down in the context from the board room table- meaning buy the fuckers before they buy us.

It might take 10yrs but you will learn.


10:53 PM NZDT

Anonymous Cheap But Fast South Americam Plastic Surgeon said...

LMFM you are emnbarrasssing yourself with your paranoia and lack of futurism.

Maybe time to change identities.

11:50 PM NZDT

Anonymous Anonymous said...

I agree with the pervious poster, your high and mighty lectures are embarrassing yourself. My point was that trademe is full of people with absolutely no idea of how business works. Think McDonalds changing the big mac recipe because the Germans now own it. The public couldn't give a monkeys nut how the company is being run, just that the Germans had added bratwhurst to the burger and it was no longer theirs. They know how to run to another site when someone who unlike Sam knows nothing about online trading takes over and upsets them.

Just like when you run crying to the toilet and scrub your tongue with a nail brush after you suck your boss off.

7:50 AM NZDT

Anonymous Anonymous said...


7:51 AM NZDT

Anonymous Anonymous said...

After reading page 3 in the NZH I would tend to agree with the last comment.

8:41 AM NZDT

Anonymous Anonymous said...

i think you are giving LMFM a hard time, his comments stack up with the business section today. Well thereabouts. What the rest on about?

9:03 AM NZDT

Anonymous Anonymous said...

What they hope to do, and what will happen are entirely different. They may want to get classified ads back in the papers but they can't fight 5 colour photos and a page of copy with a couple of crap abbreviated lines of over priced copy. The only hard time LMFM is getting is when his boss has him bent over the photocopier reaming his hard cock up his pooie.

9:26 AM NZDT

Anonymous Anonymous said...

Hell it's not an awards show so he doesn't lose points for an unoriginal idea. 700 million reasons to go to the beach for the rest of your life...

9:41 AM NZDT

Anonymous Anonymous said...

First in, first served. He makes no excuses for nicking the idea.

10:11 AM NZDT

Anonymous Earnout Guy said...

It's all been said in a hundred aryciles over several years. he did it it slowly. Did it well. Stuck to his knitting. Innovated. Had balls. Sold at the right time. He also, I should imagine retains a fair degree of control. Just like agency buyouts, only much bigger and more economically interesting. Incidentally, the multiple was about 16.5ish, which is very similar to what top boutiques go for when they sell to the big boys. The smart owners tend to keep in there and make even more dosh. Or get their balls kept in the safe for a long while. Not that I know what I'm talking about...

9:56 PM NZDT

Anonymous Anonymous said...

Fucking prick should've sold the company on Trademe at $1 reserve...

He obviously has no faith in his own product.

11:26 AM NZDT

Anonymous Anonymous said...

11:26 AM, funny.

3:13 PM NZDT


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