A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, March 15, 2006

How 42Below talks to grown-ups

This may be of interest. It's what 42Below does when it's talking seriously yet not seriously - but it is viral and it was passed on to us by a big person in a big company who did so because it was funny. Yet also serious.


So you can be serious, and still have fun. It's 2006. And there's no excuse for doing dull. Even for corporate announcements.


(A poster pointed out that this particular flash thing probably dates from mid-last year. Which was 2005. Whatever. This is still being passed around the corporates - it was received on heidi's fax in the past week as above and had been forwarded to many. In March 2006. Quite amazing really.)


Anonymous Anonymous said...

This was from mid last year

10:04 AM NZDT

Blogger nzcreativecircle said...

Maybe, but it is still being passed around and that's pretty incredible really.

10:23 AM NZDT


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