A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Thursday, March 02, 2006

Oh my God I think it's broken...

Y & R Auckland posted new work for Inspiral condoms straight onto our colleague Lynchy's blog and, unfortunately for the creators, the idea appears to have been a good one since 1999. Condom Kingdom did it through BAM SSB Sydney. Ironicallyreports Lynchy, the other version was produced via Y&R Auckland's first cousin twice removed, Young & Rubicam Argentina (they're quite good with condoms, the South Americans ) which was shortlisted at Cannes in '99. Thehe BAM version missed out.

This is what the All Blacks™ would call a fundamental ball-handling error

Oh well, shit happens. Russian site www.coloribus.com specialises in archiving double and triple and quintuple versions of the same ad, visual or idea. This campaign will surely end up there, in Moskova and not at Cannes.

You'll see a few NZ ads that are quite well known on coloribus, if you look hard enough.


Anonymous Anonymous said...

Another site is also a goodie for spotting cloned ideas:


1:10 PM NZDT

Anonymous Anonymous said...

I think it's all blown up out of all proportion.

2:20 PM NZDT

Blogger nzcreativecircle said...

Yeah - that's why we didn't publish pics. But it had to be noted, eh.

Oh, that was just a clever pun...

3:24 PM NZDT


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