A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Wednesday, March 15, 2006

Please Explain.

Can anyone out there please tell me what the hell those 'Viva FM - For
inspiration on air' ads are supposed to mean? (See back of Herald Viva
section). I'm hoping for a response from the writer or client as the good
folk at Bletchley Park have drawn a blank.

Confused of Grey Lynn.

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Anonymous Anonymous said...

Yeah I'm completely confused too. One guy tried to explain them to me once and I just stared blankly back at him. A Whybins shocker.

1:23 PM NZDT

Blogger Kat said...


2:46 PM NZDT

Anonymous Jello Biafra said...

Viva on the air... like, duh.

I saw a billboard above the scooter shop on Mt Eden road the other day.

The idea is that Viva is 'on the air' on a trendy iPoddy radio (I think it's a new fangled radio gadget, Apple are a Whybins client), and the target market girl in the ad is reclining on one of those blow up plastic balls (the sort of one the agency fat girl sits on when taking a rest from the latest Californian fad diet to tighten up her chardonnay fuelled gut), doing a sit up.

At least I hope that is what the idea is. Any other takers?

3:03 PM NZDT

Anonymous Anonymous said...

On air. The big blow up ball is full of air.

So she's "on the air". Ar ar.

Maybe it'll be in Blood Magazine?

See me after class.

3:12 PM NZDT

Anonymous Anonymous said...

who did that?
I can't even good a job and you wankers are producing that shit.
it's a mixed up crazy, mad world.

3:22 PM NZDT

Anonymous Anonymous said...

whoops can't even get a good job.
Maybe that's why I can't get a job.
I just bummed myself out.

3:24 PM NZDT

Anonymous Anonymous said...

Viva - not too sure it's going to win any awards. I stand to be corrected though.

3:30 PM NZDT

Anonymous Anonymous said...

Maybe a mobius

3:31 PM NZDT

Anonymous Anonymous said...

I suggest you start by taking more care in checking your work before you present it.

I think they are for a radio station... or an Al Qaeda sleeper cell trigger. I saw another one with a woman and a baby looking in a mirror that was actually a hole in the wall. Either way, they are spending some money on it.

3:32 PM NZDT

Anonymous Anonymous said...

I think it's a nomination for an Axis Razzie (worst ad campaign of the past 12 months). It makes no sense to me at all. Who did it? Zayed?

3:39 PM NZDT

Blogger Kat said...

Sorry, I still don't get it. What are you saying JB? That she's listening to Viva? She is Viva? She's sitting on Viva?

As well as 'chick on swiss ball' there are two other executions: 'baby looking in mirror' and 'guy feeding two bitches'.

3:40 PM NZDT

Anonymous Anonymous said...

It's like a Salvador Dali painting.

3:43 PM NZDT

Anonymous Anonymous said...

It's more like a piece of shite.

3:47 PM NZDT

Anonymous Anonymous said...

Come on, someone who had something to do with it MUST have seen this post by now. Give us a clue what the thought is - You can remain anonymous....

3:58 PM NZDT

Anonymous salvador dali said...

The women on the swiss ball symbolises the womb... In all of us.

4:05 PM NZDT

Anonymous Anonymous said...

Oh my lord, this campaign sucks ass. JWT would do a better job.

4:07 PM NZDT

Anonymous Jello Biafra said...

Kat, take the 277 bus up Mt Eden road, push an international student out of the way to get a window seat (wear my Tiananmen Square 1989 blood stained T-shirt, it makes them move quicker), and wait till you see the Billboard.

I've studied it. Mainly because yesterday some stupid German woman was arguing with the bus driver because he didn't have change for her $100 bill, so the bus stayed there for 10 minutes until she understood.

Once you've studied it, go to Galbraiths, order the American Pale Ale (it tasted like the Emerson's Pilsner, only fresher), and write down your thoughts on it.

Anyhow, what sort of music does Viva play? Songs that have the word 'Viva' in the title?

Hopefully the Dead Kennedy's version of Viva Los Vegas. I'm singing on that.

4:15 PM NZDT

Anonymous Anonymous said...

Huh? I'm stumped now and I'm not even Kat.

4:21 PM NZDT

Anonymous Toby shakes his head said...

*shaking head sound*

4:23 PM NZDT

Anonymous Anonymous said...

I wish I was Kat.

4:34 PM NZDT

Anonymous Anonymous said...

Yup, thanks for that Catmur.

4:58 PM NZDT

Anonymous Morten Mikkleton said...

So day two dawns and still we're in the dark. Come on Whybins. Explain yourself please.

10:58 AM NZDT

Anonymous Anonymous said...

If someone explains why I need saving from an 18 burner BBQ (wouldn't all guys actually WANT one of them?) then I'll have a crack at explaining the Viva stuff.

11:25 AM NZDT

Anonymous Anonymous said...

Sorry about the crap campaign everyone. I'm off back to London.

11:42 AM NZDT

Anonymous Anonymous said...

That's Ok Andy, we all have crap campaigns.

11:46 AM NZDT

Anonymous Anonymous said...

True, true - I've never been hot bbqing on my three burner barbie so I guess an 18 burner would make you real cold.

1:12 PM NZDT

Anonymous Bridget short's dress said...

I don't get it either

5:25 PM NZDT

Blogger Kat said...

I've since been told that it's all about the radio station inspiring you to do things.

First execution: Viva inspires you to exercise. Whoopdefuckendoo!

Second execution: Viva inspires you to take bad photos of your baby? Have babies? What?

Third: Viva inspires men to hand-feed you?

I. Still. Don't. Get. It.

5:42 PM NZDT

Anonymous Anonymous said...

I think you'd only get it if you were a depressed housewife who wears white and sit in a large cane chair patting your persian whilst thinking up ways to take your recently divorced husband for all he's got and also somehow maim or possibly kill his secretary who helped ruin your life.

If you can get yourself into that mindset then it might all become clear like one of those magic eye posters.

And while we're on things that don't make sense, yes, the 18 burner BBQ thing leaves me flummoxed.

10:06 AM NZDT


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