A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Friday, March 03, 2006

Stay horny

New from Curious Young Gun Ben Fisher is this spot for Whitcoulls. In preparation for this, Ben did a lot of research. He checked out 16 romance novels from the library, went to the Laundromat and read them page by hot, steamy page. His long, boney hand gripped the soft spine of the rabbit-eared novellas...never mind. Link and credits are below.

http://www.curiousfilm.com/user/latest/whit_romance.htm

Agency FCB Auckland
Creative Director James Mok
Creative Hayley Brunt
Creative Simon Yeo
Agency Prod. Liz Garneau
Director Ben Fisher
Producer Seth Wilson
DOP Jac Fitzgerald
Editor Luke Haigh
Online Paul Freeman/perceptual engineering

17 Comments:

Anonymous Anonymous said...

"His long boney hand griped..."
Not quite the same is it?

2:38 PM NZDT

 
Anonymous Anonymous said...

How did they get Damon to be in it ?

2:59 PM NZDT

 
Anonymous Anonymous said...

That's a gold for sure !

3:07 PM NZDT

 
Anonymous Anonymous said...

thats shit

3:12 PM NZDT

 
Anonymous Anonymous said...

Hmmm, nice art direction. The idea is a bit suss.

But, yip, that's Damon, best ad-talent since that twat in the Telecom ad.

3:13 PM NZDT

 
Anonymous Anonymous said...

art direction ? idea ? talent ? direction ? hmmmm.

3:15 PM NZDT

 
Anonymous Anonymous said...

It's been done before - haven't you seen the covers of those romance novels at bookstores?? Man, talk about rip off.

Sincerly,

No Life Ad Nerd Who Still Wishes They Were Breastfeeding.

4:13 PM NZDT

 
Anonymous Anonymous said...

Yeah man. It's a direct rip off of a romance novel. Sorry, try again.

4:15 PM NZDT

 
Anonymous Anonymous said...

Dude, that's the idea. Don't you get it? The romance novel cover brought to life is the idea. You suck.

4:16 PM NZDT

 
Anonymous Fabio said...

First Gary Larson and now me? I can't believe it.

4:18 PM NZDT

 
Anonymous Anonymous said...

I like it but I don't think anyone will get the romance novel reference. Damon is good in it though.

4:29 PM NZDT

 
Anonymous Anonymous said...

I'd put my 5 cents in, but they spent in making the ad.

4:31 PM NZDT

 
Anonymous Anonymous said...

I didn't watch the ad,but I believe,hand on my heart that some old fart like Mark-Brown coulda dunnit a lot worse for a lot more munnie...Fane woulda charged even more.Peas.Out.

4:47 PM NZDT

 
Anonymous Anonymous said...

I like it. Both the romance and the detective one. Simon Yeo's the man, it's not like a "wooowwww" ad but it's nice and really refreshing. I also don't quite understand some of the above comments from critics. May I suggest that Adworks blocks this site from their employees so they can't write stupid comments.

5:59 PM NZDT

 
Anonymous Anonymous said...

Ha. The jokes on you because I work at Ogilvy not Adworks.

6:32 PM NZDT

 
Anonymous Anonymous said...

young bung

5:26 PM NZDT

 
Anonymous Peter Cook said...

Sorry first poster, but our sub-editor has been in Auckland Hospital getting a small growth removed from his small knob. I'm sure you'll understand.

Best,

Peter Cook (deceased)
chairman
nzcreativecircle

11:31 PM NZDT

 

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