Too much bread?
There's a full page ad in both the Herald and Dom today for Nature's Fresh bread. Looks pretty.Looks a lot like the TV One Choices work too.
Is this an idea? Or just a pretty thing. Will it sell bread? Or will it just win a type award.
Idea Lover, Koru Lounge.
posted by CB at 3/09/2006 08:31:00 am
8 Comments:
It's a rip off.
Go to the latest 'Eye' magazine. You'll see a poster done by Manuel and Noreiga (not 100% that's the right names), a german/austrian design company. The only thing Mojo have done is insert the bread pack shot.
Sorry guys. But if you want to rip something off you hae to try harder to cover your trail.
Fire the creatives Nick, or take yourself out back and give yourself a salary reduction.
9:03 am NZDT
I saw it in the weekend, I was unimpressed. It didn't tell me about the bread, didn't give me a reason to buy it and it was extremely busy. I buy that kind anyway so no bother.
I never brought that bread in the brown paper bag (Mackenzies?). But I saw a huge brown paper insert for it in the SST. It wasn't that great, but it was on brown paper so I noticed it. Brought it to give it a go and now I buy it all the time.
Moral of the story, if you don't have an idea, design won't sell it, brown paper will.
9:13 am NZDT
It simply wouldn't be from mojo if it didn't have something borrowed in it. Is anyone suprised?
9:42 am NZDT
Yeah, it looks bloody great but hey.... call me old fashioned but isn't mojo an ad agency, not a design agency. I tried to hunt for an idea in it and couldn't for the life of me find one.
10:51 am NZDT
Mr 9.03.
The French designers in Eye mag also designed this ad for mojo.
love Mr 2.20 (ish)
2:25 pm NZDT
Hey - great. It's good to get facts. Fact is though, it's just a pretty piece of soft, white fluff.In this kiwi's opinion.
Seriously. Nobody's bashing anybody here. Just chit-chatting.
10:46 pm NZDT
I don't think many agencies escape the bitching here...I don't think this site just picks on Mojo. Forgive me if I'm wrong but here's what I've got from this site,
Mojo - for being scammy
Colenso - for not being half of what it used to be
DDB - for doing homogenous ads.
Y&R/Ogilvys - B grade work
Grey - no clients
I think the only agencies that have escaped the wrath of the blog have been Saatchis, M&C, FCB and Whybins. Oh wait, there was COD SAVE US...
11:03 pm NZDT
11:03 was definitely not bitchy. To say Y&R's work is B grade was a compliment
11:51 am NZDT
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