A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Sunday, March 26, 2006

We're quite liking....

The NZ Herald campaign. Keep noticing it on Metrolites or AdShels or whatever the hell they're called these days when walking to or from lunch at Prego. Bus stops. Where buses stop. Lit at night. Much more attractive than they used to be. Junior creatives will probably be very familiar with them - otherwise they'd never be able to afford to get to work. More senior creatives may remember them from their youth. ( Buses are those big smelly things that pull out in front of your Touareg or Merc or Rangies, full of strange looking people from suburbs you never go to. You know, consumers.) Anyway. It's the first time we've ever seen a decent, witty campaign for the country's biggest newspaper so well done FCB.

Probably won't win anything at Axis, but should shift a few newspapers. Which is probably the intention. Good writing too... Need more of that.



Anonymous Anonymous said...

Crap. Sorry I hate all the negativity on here but that's crap, just my opinion.

9:34 AM NZST

Anonymous Anonymous said...

Yeah, I'm sorry too but this really is shit.

The observations are lame and it reads like a cilent wrote it.

11:54 AM NZST

Anonymous Anonymous said...

I think it is not shit. And I don't even work there. Or wear a suit. Or smoke crack. much.

12:21 PM NZST

Blogger nzcreativecircle said...

A client didn't write it. A creative wrote it. This is a hrd brief to crack. Whybins couldn't do it. The client is now at FCB. Consult your CD for an experienced opinion.

2:23 PM NZST

Anonymous Anonymous said...

There's no need for that kind of sarcasm, creative circle. Shame on you.

It's a tough brief alright. Even still, the headlines seem forced and you can see the brief in them.

Consult your Mummy for advice on how to handle criticism.

2:43 PM NZST

Anonymous Anonymous said...

Whybins never tried working on the herald. Must have been in your mind.

Carry on.

3:44 PM NZST

Anonymous Anonymous said...

I personally liked the Sunday News campaign by WRC a few years ago a lot more. It used word play and tread a similar line to the Herald campaign but the lines on the WRC campaign seemed to be a lot funnier in my opinion.

4:01 PM NZST

Blogger Kat said...

Personally, I preferred what was coming out of M&C but then again, they lost the account so what the hell do I know.

4:05 PM NZST

Anonymous Anonymous said...

I agree with you 4:01.

The lines in this campaign just ain't that good.

You Creative Circle guys need to stop drinking at lunchtime.

5:19 PM NZST

Anonymous Guy who reads business magazines said...

Yeah you're right. It must be crap. First NZ Herald advertising we've ever noticed though.

Someone must have done it previously!!

Co-incides somehow with their revamped business mag on Mondays which is pretty good - and the ads for that aren't to foul either. If you're into knowing a bit about the world Which some people over 22 are.

Okie dokie. Who has a dumb visual ad to send in? Something tricky and visual with not very much depth to it?

The Ecomonist is shit too. Oh, maybe not now they've started using pics.

Faxheidi@gmail I believe is the address.

9:54 PM NZST

Anonymous Anonymous said...

What's the difference between this campaign and The Economist?

9:59 AM NZST

Anonymous Anonymous said...

The Economist is clever

1:14 PM NZST


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