We're quite liking....

The NZ Herald campaign. Keep noticing it on Metrolites or AdShels or whatever the hell they're called these days when walking to or from lunch at Prego. Bus stops. Where buses stop. Lit at night. Much more attractive than they used to be. Junior creatives will probably be very familiar with them - otherwise they'd never be able to afford to get to work. More senior creatives may remember them from their youth. ( Buses are those big smelly things that pull out in front of your Touareg or Merc or Rangies, full of strange looking people from suburbs you never go to. You know, consumers.) Anyway. It's the first time we've ever seen a decent, witty campaign for the country's biggest newspaper so well done FCB.

Probably won't win anything at Axis, but should shift a few newspapers. Which is probably the intention. Good writing too... Need more of that.

F.