A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, March 28, 2006

Who made those arse ads for Crown lager

Whoever you are you should be banned from breathing. Come on, come on own
up somebody!

Find the coolest online games @ http://xtramsn.co.nz/gaming


Anonymous Anonymous said...

'Nice Guy' D. Parsons. Apparently.

8:31 AM NZST

Anonymous Anonymous said...

I thought I'd seen a magazine version with a Bluehat key no.

8:54 AM NZST

Anonymous Anonymous said...

Yeah, I think it's bluehat. Pretty average advertising. I love the art direction.

9:01 AM NZST

Anonymous Anonymous said...

I thought it was Consortium that had the account?

9:07 AM NZST

Anonymous Anonymous said...

where can i see the ads.

9:44 AM NZST

Anonymous Chairman Ray said...

It definitely wasn't Ben Pegler.

9:57 AM NZST

Blogger darryl parsons said...

It's not from Consortium sorry fellas and I have no idea who has done the "reserved/deserved" campaign. I saw it up a couple of weeks ago and thought "Well I guess Fosters isn't our client anymore".

10:19 AM NZST

Anonymous Anonymous said...

A stunning campaign for a fantastic client. Deserved indeed.

10:37 AM NZST

Anonymous Anonymous said...

Yeah I remember a small PR release last year about Septermberish that said Bluehat had scored the Fosters account. Pretty shitty that they didn't tell you though Darryl.

12:37 PM NZST

Anonymous Mol said...


1:16 PM NZST

Anonymous Anonymous said...

Mol did it.

1:25 PM NZST

Anonymous Anonymous said...

won't win an award but simple and might sell a few more beverages. the deserved strat is a little old and done. I would say OK.....but the other ones consort did were shit. So a can see why the client left....but i would also say that every agency does shit work as well as good....unless you are mother or BBH. They don't.

I wonder why? any thoughts?


2:06 PM NZST

Anonymous Anonymous said...

You're harsh. Some of the old Crown stuff was funny - "100% of our employees prefer Crown over not Crown" is a nice pisstake headline.

And BBH do do shit. Go onto bestadsontv.com and marvel and the steaming pile of shit that is the Levi's Moonbathing.

3:03 PM NZST

Blogger darryl parsons said...

12:37 I think clients can do whatever they want. If they are happier with a different agency then that's where they should go. We don't have any problem with that.

It's much easier to work with clients that like the direction you're taking them, and almost impossible to work with clients that don't.

Alot of people thought like LMFM about what we did. That's just the way things go.

3:09 PM NZST

Anonymous Anonymous said...

consortiums stuff was way better, this latest campaign is weak

3:16 PM NZST

Anonymous Anonymous said...

Hmm, I think the Crown lager ads under Consortium had a lot of personality in them (love them or hate them). Whereas the Bluehat ones have next to no personality. That's case closed for me. (no pun intended).

3:27 PM NZST

Anonymous Anonymous said...

I'm with 3:27. I also find some of the new executions hard to understand/read on the billboards.

3:33 PM NZST

Anonymous Anonymous said...

Is strategy called strat" now?

Neato, dude.

3:46 PM NZST

Anonymous Anonymous said...

It's the latest version of the classic reward for effort strategy but with a cunning new twist: no effort.

3:52 PM NZST

Anonymous Mol said...

I did not.

4:01 PM NZST

Anonymous Anonymous said...

Yes you did.

4:16 PM NZST

Anonymous Anonymous said...

No I'm with 3:27, bitch.

4:43 PM NZST

Anonymous Mol's Mum said...

My son Molotov is not responsible for those beer ads so I would ask you to stop pestering him!

4:43 PM NZST

Anonymous bugle said...

Mary! Mary!

4:43 PM NZST

Anonymous Anonymous said...

whatever, Pegler

10:08 AM NZST


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