A blog for the New Zealand creative advertising industry, now at www.campaignbrief.com/nz. Email news to: michael@campaignbrief.com

Tuesday, March 28, 2006

Who made those arse ads for Crown lager

Whoever you are you should be banned from breathing. Come on, come on own
up somebody!

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22 Comments:

Anonymous Anonymous said...

'Nice Guy' D. Parsons. Apparently.

8:31 am NZST

 
Anonymous Anonymous said...

I thought I'd seen a magazine version with a Bluehat key no.

8:54 am NZST

 
Anonymous Anonymous said...

Yeah, I think it's bluehat. Pretty average advertising. I love the art direction.

9:01 am NZST

 
Anonymous Anonymous said...

I thought it was Consortium that had the account?

9:07 am NZST

 
Anonymous Anonymous said...

where can i see the ads.

9:44 am NZST

 
Anonymous Anonymous said...

It definitely wasn't Ben Pegler.

9:57 am NZST

 
Anonymous Anonymous said...

A stunning campaign for a fantastic client. Deserved indeed.

10:37 am NZST

 
Anonymous Anonymous said...

Yeah I remember a small PR release last year about Septermberish that said Bluehat had scored the Fosters account. Pretty shitty that they didn't tell you though Darryl.

12:37 pm NZST

 
Anonymous Anonymous said...

Dice.

1:16 pm NZST

 
Anonymous Anonymous said...

Mol did it.

1:25 pm NZST

 
Anonymous Anonymous said...

won't win an award but simple and might sell a few more beverages. the deserved strat is a little old and done. I would say OK.....but the other ones consort did were shit. So a can see why the client left....but i would also say that every agency does shit work as well as good....unless you are mother or BBH. They don't.

I wonder why? any thoughts?


LMFM

2:06 pm NZST

 
Anonymous Anonymous said...

You're harsh. Some of the old Crown stuff was funny - "100% of our employees prefer Crown over not Crown" is a nice pisstake headline.

And BBH do do shit. Go onto bestadsontv.com and marvel and the steaming pile of shit that is the Levi's Moonbathing.

3:03 pm NZST

 
Anonymous Anonymous said...

consortiums stuff was way better, this latest campaign is weak

3:16 pm NZST

 
Anonymous Anonymous said...

Hmm, I think the Crown lager ads under Consortium had a lot of personality in them (love them or hate them). Whereas the Bluehat ones have next to no personality. That's case closed for me. (no pun intended).

3:27 pm NZST

 
Anonymous Anonymous said...

I'm with 3:27. I also find some of the new executions hard to understand/read on the billboards.

3:33 pm NZST

 
Anonymous Anonymous said...

Is strategy called strat" now?

Neato, dude.

3:46 pm NZST

 
Anonymous Anonymous said...

It's the latest version of the classic reward for effort strategy but with a cunning new twist: no effort.

3:52 pm NZST

 
Anonymous Anonymous said...

I did not.

4:01 pm NZST

 
Anonymous Anonymous said...

Yes you did.

4:16 pm NZST

 
Anonymous Anonymous said...

My son Molotov is not responsible for those beer ads so I would ask you to stop pestering him!

4:43 pm NZST

 
Anonymous Anonymous said...

Mary! Mary!

4:43 pm NZST

 
Anonymous Anonymous said...

whatever, Pegler

10:08 am NZST

 

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