April Fools Day

Didn't see many ads on Saturday morning which were obviously hoaxes. Once upon a time this was a rich area to be mined by clever writers playing pranks on gullible readers. Thought this one may have been. But apparently it's real. Or is it? Buggered if we knowreally. But someone thought enough of their work to send it over to campaignbrief.blogspot.com where the punters have been kind so far. Another in the "missing" series of creative executions currently in vogue in Auckland, as pointed out by one of our contributers the other day. Comments?

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